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Everything Everywhere and Stagecoach trial mobile contactless fares

and rail services in 2013. The trial supports the Government's vision to deliver the technology required ...

Tesco pushes virtual clothes in small London stores

smaller central London stores, to push its F&F clothing range....The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

and positioning has to be set centrally, with local brand managers reduced to implementing strategies set ... centrally at a global or regional level, but now, says Fielding, 'in this fast-changing landscape, you have ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

with the central marketing group, forming an enlarged marketing and operations division, left several roles defunct ... marketing officer for the consumer and online division, Alison Masters, central marketing group director ... for underprivileged children, schools, tech start-ups and the government. Most recently, Snare has been participating ...

We'll Call You - E.ON

Mktg: Hi, I'm planning on moving into a place with friends and I'm looking for the best energy deal, but we don't know exactly where it will be. E.ON: If you want a rough quote, you can go on price-comparison sites such as energyhotline.com, which is the independent one set up by the governing ...

Helen Edwards: Why borderline decisions can make or break a brand

, and it is having an effect on badly needed inward investment. Government purse-holders will argue that no one ... represents the capital's leading employers told the government to 'get a grip' on the queuing problem ...

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross...Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency...agency chiefs at the pivotal Agile Government Communications Strategy Conference on Monday (see page 4 ... behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ... recognises that while digital and co-creation will be the default in future government campaigns ...

Ryanair celebrates 50% lift and record group profits

announcement to openly knock the UK Government and the airline's competitors. He said: "Despite a rising number of airline failures and record airline losses, many of Europe's governments continue to treat ... . UK APD [air passenger duty] has caused traffic to decline by 6% since 2007, while the UK Government ...

Direct Line Group recruits former HSBC marketer Evans

government in 2008. Vlemmiks said the appointment would help Direct Line Group to "supercharge" its ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.