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AA argues against alcohol ad ban

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...

Kerry Foods marketing chief Chapman joins Kraft

The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...

McDonald's serves up 'one a day' fizzy drink for kids

will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca ...

ISBA president Woods: Marketers must shape online regulation

to demonstrate greater "transparency" to consumers to help prevent further government regulation....to collaborate and take effective self-regulatory action. "The government is prepared to seek partnership ... "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...

Pepsi unveils first global campaign

'Live for Now' as the brand s "central governing idea". The first part of the 'Pepsi Pulse' drive ...

 

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