to remove filtersAdland must find its maternal instinct
24 May 2012
, is clearly taking the strain. Governments have tried, notably under Tony Blair, with initiatives ...
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Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
version of the Good Call Centre to central London to help the media and general public get involved ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
, Centrals and online. Selected stores excluded" - was ambiguous and therefore misleading. While Sainsbury ...
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
The Government is preparing to review its media buying business, currently handled by WPP's M4C...the Government Procurement Service and in a statement it said it plans to review its central media buying ... was outlined at the Agile Government Communications Conference for suppliers in Westminster yesterday ... to inform the future strategy". Last year, Government advertising from its various departments commanded ...
Celebrities back same-sex marriage campaign
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
The Coalition for Equal Marriage supports the right for same-sex couples to be married in the UK. It provides consumers with the means to sign the supporting petition, respond to the current Government consultation on equal civil marriage and to lobby local MPs, through the www.c4em.org.uk website ...
Government focuses on growth in new cross-Whitehall marketing strategy
22 May 2012 | by Gemma Charles
The government is to make ad campaigns aimed at stimulating growth a key part of the first cross...Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
