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BMW unveils plans for floating Olympic showroom

-of-the-art, floating showroom, as a central plank of its sponsorship of this year's Olympics.

ScottishPower launches public affairs pitch process

The Iberdrola-owned company is inviting tenders for its public affairs work, calling on agencies that can demonstrate a strong working knowledge of Westminster, Edinburgh and Cardiff. ScottishPower currently uses Fleishman-Hillard, which has been a long-standing relationship. Government affairs manager ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

the change in leadership will not hinder Audi's progress, citing the central role played by marketing ... , 'Vorsprung durch Technik', which Chambers believes must, if anything, become even more central to its ...

The joy of sex marketing

significantly change your sex life for the better." The product's central claim is that it uses a new ...

Clarence Mitchell speaks out following Leveson Inquiry

chief executive Francis Ingham said that one of the themes to emerge was how central PR professionals ...

Diabetes UK appoints Louise Ansari as director of comms

with it,' Ansari added. 'By putting pressure on the Government and NHS to improve healthcare ...

Think BR: The value of biometrics

thing - that creative power is central to advertising success. Hence, it is essential to understand ...

RBS Insurance division to rebrand as Direct Line Group

The rebrand comes ahead of a divestment of the division by parent RBS, which has to sell the assets by the end of 2014 under the terms of its bail-out by the UK government in 2008. According to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line ...

VisitBritain and DCMS in £25m global tourism push

The drive is part of DCMS's 'Great' campaign, which aims to drive 4.6 million extra visitors to Britain over that period, which the Government hopes will create an additional 2.3bn in visitor spend. VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ...

CREATIVE STRATEGY: Snickers scores with a sweet insight

. Not the most original scenario, but it doesn t matter because of what follows. Our central character is Joan ...

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