to remove filtersNEWS: Norwich Union awards Saatchi direct rethink
01 Dec 1995 | by STEFANO HATFIELD
campaign for Norwich Union, which featured shots of the Great Wall of China. Now the central idea is We ...
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BELOW-THE-LINE: BRIEFS
14 Dec 1995
Sweden tucks in to UK Food from Sweden, a promotional body funded by the Swedish government is spending pounds 1m on a below-the-line campaign to promote Swedish food in the UK. It will sell on the quality of products and the ethical way in which the food is produced. Arts backing reinforced ...
LETTERS: NABS; Below the line is supporting NABS
03 Nov 1995
addressing the below-the-line issue. This is an important consideration, but not the central one, which ...
BELOW-THE-LINE: Political parties vie for direct approach
11 Jan 1995 | by CONOR DIGNAM
, within six weeks more than pounds 450,000 poured into Conservative Party Central Office, making it one ... Central Office by the initiative that it is now looking for other direct marketing schemes that can ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
