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Which institution faces the greatest PR challenge in 1996? President Bill Clinton, to demonstrate that he is a real world leader? Sinn Fein/IRA, to convince us that they believe in peace? Shell, to recover a reputation for environmental sensitivity after its Brent Spar and Nigerian misfortunes? The...
time by winning the Central Office of Information s Going for Green account....The Manchester-based agency, BDH, has joined the Government s advertising roster for the first time by winning the Central Office of Information s Going for Green account. Going for Green, an initiative announced earlier this year by John Gummer, the Environment Secretary, aims to encourage more ...
The IPR s on-going campaign to promote the benefits of public relations to smaller businesses has received a boost from the Government.
Ogilvy and Mather has been given the task of promoting the Government s controversial new scheme to offer parents vouchers for nursery school places.
D Arcy Masius Benton and Bowles has landed a pounds 1 million campaign to promote a Government leaflet aimed at helping the jobless find work.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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