to remove filtersANALYSIS: What’s the beef at Burger King?
14 Dec 1995 | by HARRIET MARSH
/sales for the Central Region in the US prior to his promotion to Europe. Before its airing in Europe, the MTV ad ...
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MEDIA: Can a launch do the business on Sunday?
14 Dec 1995 | by CONOR DIGNAM
this year researched, along with the Central Office of Information and Express Newspapers, what newspaper ...
ADVERTISING: Alcohol faces rap if it goes over the limit
14 Dec 1995 | by ROS SNOWDON
Commission are out of step with modern mass-market consumers. But if the government imposes ... it is in the industry s interests to promote sensible drinking. Otherwise, the government may impose restrictions ...
BELOW-THE-LINE: BRIEFS
14 Dec 1995
Sweden tucks in to UK Food from Sweden, a promotional body funded by the Swedish government is spending pounds 1m on a below-the-line campaign to promote Swedish food in the UK. It will sell on the quality of products and the ethical way in which the food is produced. Arts backing reinforced ...
THIS WEEK: STOP PRESS
08 Dec 1995
sun, by Landor Associates. BDH has won the Central Office of Information Going for Green ... Associates, in response to the resumption of nuclear testing by the French government. Henderson ...
MARKETING MIX: LETTERS; PR boosts sales of Wonderbras
08 Dec 1995
comment on our campaign appear to miss the central point. Wonderbra is about a lot more than generating ...
ADVERTISING: CAMPAIGN OF THE WEEK; Barclaycard
08 Dec 1995 | by CAROL FISHER
highly pertinent product feature message which is central to the ad. What is also remarkable ...
MARKETING TECHNIQUE: CONFERENCES AND EXHIBITIONS; Bien venue
08 Dec 1995 | by SUE BRYANT
, dinners in central Paris and, of course, visits to the amusements at Disneyland. Some people ...
MEDIA: BRIEFS
08 Dec 1995
Society has set up a broadcasting bill unit to spearhead the association s lobbying on government plans ...
ADVERTISING: Do shock ads harm advertisers’ health?
08 Dec 1995 | by ROS SNOWDON
its own house in order, the government will. Each time a narrow-minded advertiser plays ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
