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NEWS: NFA renews pressure on food ads

are alarmed that the Greek Government s ban on toy advertising could spread throughout the EU and lead ... wants the Government to pressure the ITC into banning ads for fatty and sugary foods when the audience ...

ADVERTISING: Alcohol faces rap if it goes over the limit

Commission are out of step with modern mass-market consumers. But if the government imposes ... it is in the industry s interests to promote sensible drinking. Otherwise, the government may impose restrictions ...

BELOW-THE-LINE: BRIEFS

Sweden tucks in to UK Food from Sweden, a promotional body funded by the Swedish government is spending pounds 1m on a below-the-line campaign to promote Swedish food in the UK. It will sell on the quality of products and the ethical way in which the food is produced. Arts backing reinforced ...

PRIVATE VIEW

: Fred Rees Production company: Nelson Films Exposure: Carlton, Central and Granada TV 4 ...

SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by ITV: New Broadcast Campaign

rely on changing Volvo brand image perceptions as well. Research also showed that central ...

SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by Mirror Group Newspapers: New Print Campaign

of day-to-day stress. The agency realised that dealing with these daily problems was a central ...

TELEMARKETING: Does telemarketing build brands?

of accountability in telemarketing, an attribute central to any successful communications medium: If clients ...

NEWS: McCanns beats rivals in dollars 200m Coke battle

-Erickson, by retaining it as the company s central co- ordinator of media planning and buying across all brands...Coca-Cola has given a vote of confidence to its longest-standing agency of record, McCann-Erickson, by retaining it as the company s central co- ordinator of media planning and buying across all brands in Europe, after a formal review. A Coca-Cola spokesman in Atlanta confirmed that McCanns, whose 40 ...

ADVERTISING: CAMPAIGN OF THE WEEK; ANTI-DRINK DRIVE

many. This year s drink driving ad from the government, showing a helpless young man being ... and emotion. The government s ad manages to achieve both and highlights the consequences ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.