15 Dec 1995
| by JOHN TYLEE
are alarmed that the Greek
Government s ban on toy advertising could spread throughout the EU and
lead ...
wants the Government to pressure the ITC into banning ads for
fatty and sugary foods when the audience ...
14 Dec 1995
| by ROS SNOWDON
Commission are out of step with modern
mass-market consumers.
But if the government imposes ...
it is in the industry s interests to promote sensible
drinking. Otherwise, the government may impose restrictions ...
14 Dec 1995
Sweden tucks in to UK
Food from Sweden, a promotional body funded by the Swedish government is
spending pounds 1m on a below-the-line campaign to promote Swedish food
in the UK. It will sell on the quality of products and the ethical way
in which the food is produced.
Arts backing reinforced ...
08 Dec 1995
| by JAY POND-JONES
: Fred Rees
Production company: Nelson Films
Exposure: Carlton, Central and Granada TV
4 ...
24 Nov 1995
rely on
changing Volvo brand image perceptions as well.
Research also showed that central ...
24 Nov 1995
of day-to-day stress.
The agency realised that dealing with these daily problems was a central ...
10 Nov 1995
| by CAROLINE MARSHALL
of accountability in telemarketing, an
attribute central to any successful communications medium: If clients ...
12 Jan 1995
| by JOHN OWEN
-Erickson, by retaining it as the company s central co-
ordinator of media planning and buying across all brands...Coca-Cola has given a vote of confidence to its longest-standing agency
of record, McCann-Erickson, by retaining it as the company s central co-
ordinator of media planning and buying across all brands in Europe,
after a formal review.
A Coca-Cola spokesman in Atlanta confirmed that McCanns, whose 40 ...
11 Jan 1995
| by PETER TURNER
many.
This year s drink driving ad from the government, showing a helpless
young man being ...
and emotion.
The government s ad manages to achieve both and highlights the
consequences ...