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D Arcy Masius Benton and Bowles has landed a pounds 1 million campaign to promote a Government...D Arcy Masius Benton and Bowles has landed a pounds 1 million campaign to promote a Government leaflet aimed at helping the jobless find work. But the campaign has sparked a political row, with Labour accusing ministers of misusing taxpayers money in an attempt to create a feelgood factor ...
Government departments are to slash their advertising budgets this year following a squeeze...Government departments are to slash their advertising budgets this year following a squeeze ... in Whitehall s running costs. The government bodies likely to trim their campaign budgets include ... in overall government spending on advertising in the run-up to the General Election, which must be held ...
-Erickson, by retaining it as the company s central co- ordinator of media planning and buying across all brands...Coca-Cola has given a vote of confidence to its longest-standing agency of record, McCann-Erickson, by retaining it as the company s central co- ordinator of media planning and buying across all brands in Europe, after a formal review. A Coca-Cola spokesman in Atlanta confirmed that McCanns, whose 40 ...
should continue into 1997, but could be affected by a change of government, the association says ...
, within six weeks more than pounds 450,000 poured into Conservative Party Central Office, making it one ... Central Office by the initiative that it is now looking for other direct marketing schemes that can ...
-the-line disciplines - to a central, rather than a supporting role in many marketing plans. The resulting ...
recognition either internally or externally. Of 1400 requests received centrally - in addition ... document tightly defines not only the whys of corporate benevolence but the hows - central giving ...
many. This year s drink driving ad from the government, showing a helpless young man being ... and emotion. The government s ad manages to achieve both and highlights the consequences ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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