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NEWS: WPBSA lines up for a shot at a new image

, designed to provide backers with a central point of contact. The WPBSA is considering ...

NEWS: STOP PRESS

Douglas to take the reins at COI The first non-Whitehall reared Central Office of Information chief executive takes up the reins next month. Tony Douglas, formerly joint chief executive ... October. Lawyers acting for the Guardian had argued that the rules governing Parliamentary privilege ...

ANALYSIS: BROADCAST PR; PR is latest weapon in ITV’s ratings battle

must be cleared with each broadcaster by law as ITV is not allowed to sell airtime centrally ...

NEWS: STOP PRESS

on the implications of a future Labour government. BNW won the account following a review of public affairs in April ...

NEWS: Engineering says YES to cleaning its image

to conduct attitude research among the target audiences who range from schools teachers to government ...

NEWS: Affinity Consulting has driven off ...

of their time in central London against 14 per cent of bus time, and promoting the increasing sophistication...of their time in central London against 14 per cent of bus time, and promoting the increasing sophistication ...

FOCUS: INTEGRATED MARKETING; Mixing the right recipe for success

our central messages could be targeted at the various audiences. We all realised that meticulous ...

NEWS: PR EUROPE

DUBLIN: Fianna Fail banks on PJ Mara Independent PR and public affairs adviser PJ Mara has been appointed director of elections for Ireland s opposition Fianna Fail party. A former government press secretary, Mara is the first non-politician to be given job of managing party publicity ...

NEWS: STOP PRESS

director to expand its role in the health and local government sectors. Roxan joined the BMA three ...

CAMPAIGNS: PRODUCT LAUNCH; Nice Guy shows off his sour side

Client: Walkers Agency: Hill Salt branded crisps, to exploit Gary Lineker s endorsement of the brand through BMP DDB Needham s No More Mr Nice Guy ad campaign. The concept became the central plank of a fully-integrated marketing campaign. BMP DDB Needham saw the chance to develop ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.