MEDIA: Stations seek brand values’
19 Dec 1996 | by ANNA GRIFFITHS
will play a central marketing role for both Granada and the ITV Network. John Hooper, director ...
is in charge of management consultancy. The central team which will be looking at Coopers marketing ...
will play a central marketing role for both Granada and the ITV Network. John Hooper, director ...
the openly expressed opinions of some disgruntled advertisers who felt that government regulation ... government is more important than choosing a washing powder. If the ASA isn t the right body ...
Dewe Rogerson is set to expand further into the central and eastern European PR market...Dewe Rogerson is set to expand further into the central and eastern European PR market with the establishment of outlets in Germany and Hungary. The agency has set up a joint venture with German marketing firm SEA to focus on financial PR business in Germany. Called SEA Dewe Rogerson, the company ...
to do when I was at college. College was Central St Martin s where the 30-year-old Dubliner studied...Alan Aboud admits he fell into advertising almost by default. It certainly wasn t what I intended to do when I was at college. College was Central St Martin s where the 30-year-old Dubliner studied graphic design. His 1989 degree show was striking enough to persuade the fashion guru, Paul ...
that the Government is to allow famous TV programmes to be parodied....that the Government is to allow famous TV programmes to be parodied. Over the past two years, the Government ... pressure on the government to change the law from the entertainment industry and led to attempts by MPs ... Circus, the IPA s legal affairs director, told Campaign at the time: The IPA is telling the Government ...
heavyweight team including sports governing bodies and satellite broadcaster BSkyB which, as a member ... Bell Communications for PR advice on the crisis over BSE, just days before the Government reveals ... of new unitary authorities on 1 April, turn local government PR departments on their heads ...
Hooper s Hooch became the first alcopop to advertise on TV this week with a perplexing new campaign by Euro RSCG Wnek Gosper. The central character is a burly, unshaven, tattooed man, who ... bar... The main film shows the central character leaving the bar. Outside, he comes across ...
Zenith Media is launching its first joint venture - a new media brand in conjunction with Leagas Shafron Davis. The new 50/50 joint venture, called Zebra Media, launches with billings of pounds 28 million and a client list including Zanussi, the Central Office of Information and Royal Sun ...
James Best, the chairman of BMP DDB, is to take over the chairmanship of the Advertising Association from Winston Fletcher, the chairman of Bozell UK, who has held the AA post for more than four years. The new chairman will have to prepare for the likelihood of a change of government next ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.