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THIS WEEK: Barclays banks on TV ads again

14 Nov 1996 | by PATRICK BARRETT

developments along similar lines, he said. The bank is also expanding its central advertising ...

MARKETING MIX: SOAP BOX; Agencies should hold on to their talent or lose it

07 Nov 1996 | by SIMON RHIND-TUTT

to the government s Investors in People scheme, which helps build a training and development scheme to match ...

ADVERTISING & PROMOTION: BRIEFS

17 Oct 1996

governments. Golden opportunity Scottish Courage is starting a six-month TV campaign in Scotland ...

THIS WEEK: PO aim to slash direct mail rate

19 Sep 1996 | by KEN GOFTON

. The government has lifted the Royal Mail s monopoly for a month during the current strike action. The Post ... the same to post a letter to the Hebrides as it does to central London. ...

THIS WEEK: DVLA’s envy mailshot is banned

05 Sep 1996

for ads by a government department....The Driving Vehicle Licensing Agency (DVLA) has been forced to pull a mailshot to the nation s 20 million car owners after complaints about the use of envy, one of the seven deadly sins, as the theme for ads by a government department. The ad, using the line You know how envious people ...

THIS WEEK: Advertisers hit back at strikes

08 Aug 1996 | by KAREN DEMPSEY AND HARRIET MARSH

the government removed its monopoly....the government removed its monopoly. Both the postal workers strike and action by London s Tube drivers ... or three weeks following the government s relaxation of the Royal Mail s monopoly on letter delivery ...

THIS WEEK: Goldsmith mails party manifesto

25 Jul 1996

Sir James Goldsmith s Referendum Party began a direct mail campaign outlining his stance on Europe to three million homes this week, the start of a pounds 20m marketing push for the party. The document, entitled Who governs Britain - Westminster or Brussels? , is based on a speech Goldsmith made ...

CHARITIES: A giving relationship

04 Jul 1996 | by EDDIE GIBB

important but absolutely central to the fundraising effort. Sophisticated database techniques ... create their own donors. But managing the relationship with existing donors remains a central concern ...

NEWS: Maher Bird wins place on COI roster for benefit launch task

31 May 1996 | by EMMA HALL

Maher Bird Associates has secured a place on the Central Office of Information s agency roster...Maher Bird Associates has secured a place on the Central Office of Information s agency roster with the launch of an earnings top-up scheme for the Department of Social Security. An integrated campaign will break in eight regions across the country in October, launching the pilot scheme with a ...

NEWS: McCanns nets Govt smartcard scheme to end benefit fraud

24 May 1996

sceptical public the Government s controversial new scheme to pay benefits by credit card....McCann-Erickson Manchester has scooped the three-year-long pounds 6 million task of selling to a sceptical public the Government s controversial new scheme to pay benefits by credit card. Under the plan, order books and giros will give way to a new plastic smartcard, which claimants can use at post ...

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