to remove filtersNEWS: HOTLINE
11 Oct 1996
. The Media Centre is rejigging its radio department in order to offer greater central co ...
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ADVERTISING & PROMOTION: Agency of the week: TBWA
14 Nov 1996
For an agency that counts Wonderbra among its clients, TBWA s latest appearance in Adwatch isn t quite so sexy. Its new campaign for British Gas Services is at number 5, with its pounds 4m relaunch of the Celsia central heating and boiler business. TBWA hit the heights with its award ...
MARKETING MIX: Persuaders persuaded
26 Sep 1996
Maher has, in almost three years, built a pounds 30m business with clients including Next, the Central...As founder and managing director of integrated advertising agency Maher Bird Associates, Stephen Maher has, in almost three years, built a pounds 30m business with clients including Next, the Central Office of Information, Playboy TV and the News of the World. He is, however, a sucker for selective ...
THIS WEEK: Nike ambushes sport limelight
25 Jul 1996 | by KAREN DEMPSEY
but we wanted to make a lot of noise during the competition and be central to the footballing debate ...
INTEGRATED: MARKETING CHALLENGE; How Umbro cashed in on Euro 96 with a marketing rethink
05 Jul 1996 | by ROBERT DWEK
was applied to posters, which were bought line-by-line rather than centrally, so that Umbro had a high ...
NEWS: HOTLINE
10 May 1996
. The pounds 2.5 million business will remain with BMP DDB while the Government decides what it wants from ...
INTERNATIONAL: INTERNATIONAL GALLERY
26 Apr 1996
s he? The marketing manager of the Swiss central milk producers body and the man responsible ... Young and Rubicam Client Switzerland Milk Producers Central Marketing Writer Hansjorg Zurcher Art ...
BELOW-THE-LINE: BRIEFS
18 Apr 1996
for Scotland, the North of England, central England and Wales, London and southern England. Travel ...
ADVERTISING: BRIEFS
04 Apr 1996
trotting around a store, will be shown in Anglia, STV and Central areas. Jet propulsion ...
THIS WEEK: STOP PRESS
28 Mar 1996
division called Central Duty Free to strengthen its duty-free operations. It is also launching Apple ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
