to remove filtersNEWS: 1996 BUDGET; Alcopop producers angered at Clarke’s 40% increase in tax
29 Nov 1996
into TV advertising. Andy Neal, its consumer marketing director, said: The Government is sending a ...
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NEWS: Hooper’s Hooch takes to TV with quirky films
13 Dec 1996 | by EMMA HALL
Hooper s Hooch became the first alcopop to advertise on TV this week with a perplexing new campaign by Euro RSCG Wnek Gosper. The central character is a burly, unshaven, tattooed man, who ... bar... The main film shows the central character leaving the bar. Outside, he comes across ...
NEWS: Whitbread exports English pub
28 Nov 1996
and Flowers ale. Whitbread is in talks with suppliers in Central Europe and North America, where ...
ADVERTISING & PROMOTION: BRIEFS
14 Nov 1996
guide to the rules governing alcohol advertising around the world. Truck treatment ...
NEWS: Haagen-Dazs offers a late-night service to push new flavour
08 Nov 1996
by messenger within central London from 10pm until 4am each night. To publicise the launch party ...
NEWS: DMB&B updates Burger King ad style
01 Nov 1996 | by EMMA HALL
DMB s target market of 16- to 24-year-olds. Two TV executions, breaking next week, focus on a central character and the extraordinary lengths he will go to for a bite of a Burger King burger. Set in San Francisco, the ads feature Barnaby Stone, a mime artist, who entices members ...
SUPPLEMENT: DESIGN AWARDS 96; Marketing Discipline Awards: Best use of design for packaging (drinks) sponsored by Retailpack 96
31 Oct 1996
less homespun that Snapple, less funky than Fruitopia. Central to the solution was a heat ...
SUPPLEMENT: DESIGN AWARDS 96; Evaluation & Results awards: Most effective new brand identity
31 Oct 1996
service without alienating the professional audience. The central branding device chosen was a ...
THIS WEEK: Labour threaten alcopop ad curb
17 Oct 1996
A Labour government may introduce legislation to crack down on alcopop advertising...A Labour government may introduce legislation to crack down on alcopop advertising, the advertising industry heard this week. Labour s consumer affairs spokesman, Nigel Griffiths, told leading advertising figures that the voluntary code set out by the Advertising Standards Authority ...
THIS WEEK: ASA ruling puts MD ads in doubt
17 Oct 1996 | by AMANDA RICHARDS
. But the sector, which is now the subject of a government review, has proved controversial since its birth two ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
