to remove filtersDESIGN: Breaking out of the box
28 Nov 1996 | by DAVID REDHEAD
item begs one central question: why now? The answer lies across the Atlantic. With PC ...
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NEWS: Publicis nets dollars 20m dealership account for Hewlett-Packard
06 Dec 1996
which is central to Hewlett- Packard s incentivisation of dealers. AdNet, a proprietary account ...
ADVERTISING & PROMOTION: Agency of the week: TBWA
14 Nov 1996
For an agency that counts Wonderbra among its clients, TBWA s latest appearance in Adwatch isn t quite so sexy. Its new campaign for British Gas Services is at number 5, with its pounds 4m relaunch of the Celsia central heating and boiler business. TBWA hit the heights with its award ...
MARKETING FOCUS: Wire we waiting?
14 Nov 1996 | by JAMES CURTIS
as confusing. What is worse is that IT seems to have become so central to the way we live and work ...
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
25 Oct 1996 | by GEORGE BOYTER
because it s stuffed with great wit and humour and the central pastiche has been created ...
INTERNATIONAL: MEDIA OWNER PROFILE; How NBC plans to extend its empire well beyond the USA
11 Oct 1996 | by ALASDAIR REID
available in 21 Central and South American countries. Europe NBC Europe Sport and general ...
NEWS: Agencies to pitch for fluoridation ad push
20 Sep 1996 | by JOHN TYLEE
election. None of the agencies involved in the contest are on the Central Office of Information ... of Health. The Government is keen to press ahead with the fluoridation of water supplies ...
SUPPLEMENT: EXHIBITIONS; Listen, learn, communicate
05 Sep 1996 | by KAREN DEMPSEY
central hub of information that can be adapted to cater for individual audiences, explains Hill ...
THIS WEEK: A love byte that caused a severe pain in the neck
01 Aug 1996 | by QUENTIN BELL
. But when tomorrow came, they d lost my order . My salesman was not on shift today . No central records ...
NEWS: COI database to monitor campaigns
26 Jul 1996 | by OUR PARLIAMENTARY CORRESPONDENT
The Government is developing Britain s biggest computer-based system for analysing advertising...The Government is developing Britain s biggest computer-based system for analysing advertising effectiveness. The Central Office of Information has already put one million responses from the public ... in the past two years. The system, which is called COICARP, enables the Government to measure ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
