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STOP PRESS: Price is right for Advertising Association

for Government, Parliamentary and consumer relations....The Advertising Association has made Sara Price its new head of public affairs, responsible for Government, Parliamentary and consumer relations. She currently works as a Parliamentary adviser to UNICEF and replaces Jonathan Bullock who resigned following the general election. Press officer ...

CAMPAIGNS: TMA’s bid to stub out smoking ban - Lobbying

tobacco advertising and sponsorship ban was one of the new Government s election manifesto pledges which ... to persuade them that an advertising ban would not achieve the Government s aims. The video, fronted ... of the world where tobacco advertising has been banned the end results the Government are seeking have ...

Top European Agencies 1997: FRANCE - PR is becoming less the little sister of advertising as clients turn to it for strategic advice

government has yet to impact greatly on the industry. However, during the election campaign, agencies ...

Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.

a give-away - included the unveiling of a 140-foot poster to the press in central London ...

THIS WEEK’S BIG QUESTION: Where should tobacco companies put their money now? - Legislation to ban tobacco advertising, including sponsorship was passed last week

will be waiting to see if there is any room for manoeuvre. I can t see the Government being able to prevent ... , but a thorough Government ban could restrict many of these activities. Many tobacco companies also undertake community sponsorships with more subtle PR benefits and the Government s position ...

Focus: Marketing Comms - The faces behind the brand names

from finding a job to managing money and boosting your career. This central idea had inbuilt ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

. This was the case with Pizza Hut. In its latest campaign, Freud was central in choosing and negotiating ...

Shandwick left in lurch over Taiwan export promotion

Agency in Taipei in line with government rules. With UPI no longer in the running for the business ...

French outdoor ad company signs Grandfield

. Grandfield will also work on political issues, particularly at local government level. Good relations ...

Stop Press: Top brass confirms importance of image

Chairmen and CEOs increasingly realise that their company s reputation is central to its success...Chairmen and CEOs increasingly realise that their company s reputation is central to its success and that they themselves are expected to face the media spotlight, according to a Mind and Mood survey from ad agency FCB. The results back up the finding of a PR Week/NOP poll last year which showed that 92 per cent ...

 

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