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RM hires Grayling to give lessons on learning Grid

of the Government s National Grid for Learning....Schools IT supplier RM has hired Grayling to promote it as one of the leading developers of the Government s National Grid for Learning. The Grid, to be launched next autumn, will be a library ... and universities. The Government has announced pounds 100 million of new money to fund improvements ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

suited to locations outside central London. Lobbying and financial (specifically City) PR spring ... FIRMS ARE THE BUSINESS Business Link is a Government-backed national network of advisory ...

CAMPAIGN DIRECT: ISSUE - Shops should respond to renascent integration. Ad agencies must learn to employ a broad integrated strategy to meet the needs of clients. By Robert Dwek

Integrated marketing has become ubiquitous in the 90s. Like electric windows and central door...Integrated marketing has become ubiquitous in the 90s. Like electric windows and central door locking on cars, it s now considered standard rather than optional. So far, ad agencies have benefited from this through-the-line focus. Despite early fears about below-the-line barbarians ...

THE APG CREATIVE PLANNING AWARDS 1997

, Central Office of Information Tim Ashton Former executive creative director, Bates Dorland ...

FOCUS: EUROLOBBYING - Making a point on many levels - Mulit-level lobbying has come of age as European players get to grips with the complex relationships at state, national, EU and international levels

representing Total will not only have to deal with the French government. They must seek to influence public ... level of quality and maturity of public affairs consultancy from Washington across to Central Asia ... can think outside of the public afffairs and government relations box and deal with the complex ...

FOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing electronic information expands, providers are having to tailor their products to avoid information fatigues

, the publisher was in the process of spending over pounds 1 million updating its central IT system to Lotus ...

SPOTLIGHT ON: MEDIA SPECIALISTS: What can media shops learn from the Millennium dispute? - Several media operations think the full-service era is over, Alasdair Reid says

week). It has taken a dusty old government department (NMEC will be spending public money ...

Supplement on Public Relations: Media Relatiions - Has anything really changed?/TV and radio channels are mushrooming, and the Internet is reaching all of us. Alison Theaker asks how these changes in the media are also affecting media relations?

. - Increasing market share. - Influencing government policy at local, national or international level ...

FOR THE RECORD

the Government last week to buy the regional publisher, Midland Independent Newspapers. The deal is expected...the Government last week to buy the regional publisher, Midland Independent Newspapers. The deal is expected ... countries, including Russia, and in central and eastern Europe and Scandinavia. The account will be run ...

INTERACTIVE: BEHIND THE HYPE/THE DIGITAL SCENE IN THE US - Are West Coast hotshops really leading a Web revolution?/Digitally, they say the US is two years ahead of the UK. Nigel Morris travelled West to look for the future

- have become central to people s lives and to the marketing strategies of seemingly every company. A ...

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