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International Relations: Bandaging Egypt’s tourism industry - The Egyptian economy hangs in the balance as the country prepares to undertake the ’mother of all PR tasks’ in a bid to stop its tourism industry from suffering total me

that the Egyptian government has not had to deal with before. With an estimated one in six of the Egyptian ... the international media. One of the Egyptian Government s first responses in the UK was to pull a ... -by-side with the army. While an Egyptian Government committee weighs up what else, if anything, can be done ...

FOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing electronic information expands, providers are having to tailor their products to avoid information fatigues

, the publisher was in the process of spending over pounds 1 million updating its central IT system to Lotus ...

Editorial: Keep spin out of the spotlight

doctoring makes your audience suspicious. This is the Government s problem - that the PR machine ... for Government. This is why the simmering row about the overbearing influence of political spin doctors ...

The ease with which stories can be ’sold’ is prostituting the UK media

, many of them felt that only government in its widest sense was capable of conspiring against ... the Government for cutting spending while increasing it; and the other for a hard-faced, gradgrind Government ... faith in it will not be rekindled until it begins to treat the new Government, with a majority ...

FOCUS: THE MIDLANDS - A new view of middle England/Thanks to the fact that its manufacturing base has remained relatively intact, Midlands PR firms are finding little difficulty in attracting national and international clients. Karen Dempsey reports

to Northamptonshire because it was central and therefore convenient to reach its client base which spreads across ...

Forum: Conferences - Designed with delegates in mind/With so many conferences filling the calender, organisers are having to think carefully before commiting budget and working hard to make their event stand out. Katrina Dunbar reports

, and to promote early achievements with the new central government. For a budget of just over pounds 60 ... sectors. The Local Government Association produced a brochure to sell exhibition space ... . CASE STUDY: PROMOTING THE DYNAMISM OF THE LGA The Local Government Association held its first ...

Sagar moves to Millennium Central

Millennium Central, the body set up to organise the Millennium Exhibition, has drafted in a former...Millennium Central, the body set up to organise the Millennium Exhibition, has drafted in a ... will be to secure long-term commitment from the Labour government to guarantee the future of the Millennium ... Exhibition in the lead up to the year 2000. Sagar will report to Millennium Central s chief ...

Campaigns: Public Awareness - Making the most of married life

instructions on how to deal with local media. Meanwhile a series of high-profile events were centrally ... impetus while the media were centrally orchestrated. Events were designed to appeal to different media ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.