,000 respondents signed messages to the Finnish and Swedish governments. The campaign raised pounds 92 ...
marketing may have been scuppered. Sunk on the rocks of government compliance. Yes, we may be allowed...by direct marketing may have been scuppered. Sunk on the rocks of government compliance. Yes, we may ... the product cheap. But there is a problem with the government. It turns out that a few months ... in government and published its prices for all to see, I jokingly told Anne. Yes, she replied ...
That leads on to the central question of whether below-the-line agencies now have the ear of the marketing ...
Cereal giant Kellogg has abandoned its corporate ad campaign just six months after its launch because it failed to boost its market share. The decision means the death of the commercials central character, landlady Mrs K, who also features in Kellogg s below-the-line activity ...
and the Government s attempt to exempt Formula One from a ban on tobacco sponsorship. Close aides of Blair ...
. But being young(ish) and living in central London, he is not an habitual mail-order shopper. He found ...
Laura Ashley chief executive Ann Iverson has left the company and been replaced by David Hoare, currently chief operating officer. The government is to block Littlewoods acquisition of Sears s Freemans mail order business on the grounds that it would give Littlewoods and Great Universal Stores ...
The Direct Marketing Association s formation of an action group to combat anti-tobacco laws has angered charity members. Colin Lloyd, chairman of the DMA, said that the group is being formed to put over a concise, clear and positive message to counter the government s intention to ban all ...
as breathtakingly partisan, the new French Socialist government is keen to support the press, which it views ... for the UK industry on the implications of a hostile government. ...
The agency had at its disposal a database of one million cinema-goers who had booked through UCI s Central ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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