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ADVERTISING & PROMOTION: Lies crackdown ought to start in Downing Street

of jail. I wonder how much we ll end up paying for this government s dishonesty. I only ... . If this government had to withstand the scrutiny that poor old Monroe was subjected to, they d all be in jail ...

POINT OF PURCHASE: The point of high returns - Where is the best place to catch a consumer swamped by ad messages and by too much choice? David Sumner-Smith gives the low-down on point of purchase

suggests, it must be extended all the way to the point of purchase. Central to the growing ...

SPONSORSHIP: Different shades of pink - Marketers are still finding their feet with the pink pound, and many are failing to fully recognise the differentiation that exists within the gay market. Louella Miles reports

, it allows him to present Citroen as a car to be considered by consumers in the government s Motability ...

The Government’s GIS reforms engulf me in a wave of nostalgia

My cup runneth over. The Government is adopting every idea I canvassed as No 10 press secretary.... This is not to mention the promotion of best communications practice, a central unit to bring coherence to Government ... My cup runneth over. The Government is adopting every idea I canvassed as No 10 press secretary and head of the Government Information Service (GIS), for improving its information machine. It is even ...

Government: Labour’s blueprint for Government PR - The report on the Government Information

It s one of the great ironies of New Labour s first six months in power - that a Government which...It s one of the great ironies of New Labour s first six months in power - that a Government ... , Government communication will become more centralised. The report published last week on the Government Information Service (to be renamed the Government Information and Communication and Service) responds ...

CAMPAIGN DIRECT: ISSUE - Shops should respond to renascent integration. Ad agencies must learn to employ a broad integrated strategy to meet the needs of clients. By Robert Dwek

Integrated marketing has become ubiquitous in the 90s. Like electric windows and central door...Integrated marketing has become ubiquitous in the 90s. Like electric windows and central door locking on cars, it s now considered standard rather than optional. So far, ad agencies have benefited from this through-the-line focus. Despite early fears about below-the-line barbarians ...

Ministers reassure advertising bosses on tobacco ad ban

The Government has told the advertising industry it has little to fear from its plans to ban...The Government has told the advertising industry it has little to fear from its plans to ban ... . The Government s first statement on the impact of a ban dodges the issue of whether jobs will be at risk ... the UK dropped its demand for an indefinite opt-out for Formula One racing. But Government officials ...

Industry urges action on EU red tape

The British Government is being urged to use its presidency of the European Union to bring more...The British Government is being urged to use its presidency of the European Union to bring more consistency to advertising legislation imposed by Brussels. Advertising Association executives are alarmed at the number of rules affecting advertising being issued by various EU departments, which ...

Westminster at helm for Dover

Westminster Strategy to advise on European and UK Government moves which could cut its income from freight...firm Westminster Strategy to advise on European and UK Government moves which could cut its income ... . The government s Green Paper on transport policy, published last month, argues for more freight ... to the Channel tunnel. We will use Westminster Strategy to lobby Government to improve road and rail links ...

Labour drink-drive ad targets poor excuses

The Labour Government has unveiled its first drink-drive advertising offensive since coming...The Labour Government has unveiled its first drink-drive advertising offensive since coming to power in May, with a TV, radio and cinema campaign launched this week by Baroness Hayman, the minister for road safety. DMB Dave (1995) have been replaced by ordinary people with whom viewers can ...

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