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LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

, making sponsorship a central part of such an important launch is unique. Saatchi s media group ...

Budweiser sells France ’98 sites

allegations from advertising lobbyists that the French Government is using power politics to protect a law ... , there could be early action against the Greek Government s outlawing of toy advertising on TV between 7am ...

MEDIA: Taste of success for telly chefs in foodie takeover

they probably have more power to change central components of social behaviour - what people eat and drink ... partially responsible, together with the present free-market, capitalist government we have somehow got ... table. Trying to get a restaurant table in a busy part of central London at short notice is now ...

SPONSORSHIP: 999, which sponsorship do you require? - Police vans paid for by breweries have generated criticism but, as Robert Gray reports, private sector funding is reducing the pressure on the emergency services

emotive ways. All of this is taking place within a loose framework of rules governing sponsorship ... sponsorship officer Terry Turner adds: All core policing is funded by local and national government, but I ... of 200 tenders and 6000 operational staff. To this end, the Central Office of Information has ...

Labour drink-drive ad targets poor excuses

The Labour Government has unveiled its first drink-drive advertising offensive since coming...The Labour Government has unveiled its first drink-drive advertising offensive since coming to power in May, with a TV, radio and cinema campaign launched this week by Baroness Hayman, the minister for road safety. DMB Dave (1995) have been replaced by ordinary people with whom viewers can ...

AA urges the EU to relax ad bans

programmes and the Greek Government s draconian restrictions on toy advertising may all move a step closer ...

HOTLINE

, denied a review was taking place. The Government has decided to speed up its plans to limit ... strong campaigns because the 1999 poll will provide the Government s biggest mid-term test (see Live ...

Kellogg kills off Mrs K campaign

Cereal giant Kellogg has abandoned its corporate ad campaign just six months after its launch because it failed to boost its market share. The decision means the death of the commercials central character, landlady Mrs K, who also features in Kellogg s below-the-line activity ...

Government rejects blocks on food ads that target children

The Government is to reject proposals by its top food expert to ban food advertising aimed...The Government is to reject proposals by its top food expert to ban food advertising aimed ... pressure groups that the Government might crack down on food ads. Jowell is to meet James ... of outlawing tobacco advertising and is at the centre of the row over the Government s move to exempt Formula ...

INTERNATIONAL: SPONSORED BY MOTHER TONGUE WRITERS - Will reformers or traditionalists win the battle for Ferrero?/Michele Martin assesses if Ferrero is ready to take a fresh look at marketing

Tac. Still heavily influenced by him today, the company continues to run its marketing centrally ... s spokesman promises that Giovanni s central marketing unit intends to co-ordinate the transfer ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.