to remove filtersTV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
28 Nov 1997 | by NICK JOHNSON
station: ITV (Central) Date: 19 November, 20.00 Break transmission time: 20.25 BARB: ABC1 ...
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REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
were to discuss the rules governing access to the new broadcasting technology. - The Guardian ...
Marketing technology: Making data go further - Geographical information systems are proving invaluable to UK firms expanding into international markets. IAN DARBY reports on the products available and the problems that must be overcome
27 Nov 1997
in Eastern and Central Europe. Several established map and data providers are meeting the demand ... of GIS. It is relatively straightforward to get mapping statistics. There tend to be government ... . Perhaps the most interesting market for the expansion of GIS is in Central and Eastern Europe. While ...
STOP PRESS
20 Nov 1997 | by JULIAN LEE
Laura Ashley chief executive Ann Iverson has left the company and been replaced by David Hoare, currently chief operating officer. The government is to block Littlewoods acquisition of Sears s Freemans mail order business on the grounds that it would give Littlewoods and Great Universal Stores ...
Co-op plans label crusade
13 Nov 1997 | by LISA CAMPBELL
The Co-op is stepping up its ethical marketing crusade with a campaign for a government crackdown...The Co-op is stepping up its ethical marketing crusade with a campaign for a government crackdown on misleading food labels. The consumer-owned retailer claims that nine out of ten people ... up an industry code of practice, which it hopes will be adopted and enforced by the government ...
Blink and you’ll miss the joy that is Park and Shop
13 Nov 1997 | by NIGEL CASSIDY
and officials think that the future for our towns lies in following government guidelines to the letter ...
MARKETING FOCUS: The new establishment - Microsoft, Nike, The Body Shop and Virgin have joined the establishment they set out to challenge Amanda Richards reports on the problems of rebel brands that have grown up.
13 Nov 1997 | by AMANDA RICHARDS
on the idea of a new, more accountable and caring government but now faces the danger of not being able ...
Game revamped after F1 dispute
06 Nov 1997 | by PAUL EDWARDS, deputy chairman of the He
Leading games publisher Psygnosis is to relaunch its PlayStation blockbuster F1 97 following an unprecedented licensing dispute. The Sony-owned publisher was taken to court by Formula One Administration (FOA), headed by Bernie Ecclestone, who objected to its use of the motorsport s governing body ...
STOP PRESS
30 Oct 1997 | by PATRICK BARRETT
months Sony has been outselling Nintendo by around six to one. The Central Office of Information ...
Hakuhodo picks up branding business for Muji expansion
26 Sep 1997 | by JOHN TYLEE
-Christmas campaign using the Evening Standard s ES Magazine and bus-sides in central London. Media is being ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
