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LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

, making sponsorship a central part of such an important launch is unique. Saatchi s media group ...

Royal Mail sets sights on e-mail

Royal Mail is to link up with Microsoft to provide an added-value e-mail service in a bid to fight back against the competing technology. Just last year, the government-owned service insisted that it did not fear the rise of e-mail and would not offer e-mail services. However, Royal ...

ADVERTISING & PROMOTION: Can BG escape its image? - British Gas’s track record in public relations and its dowdy

subsidiary Transco, and Centrica, which markets gas and central heating systems, the name British Gas may ...

MARKETING FOCUS: The new establishment - Microsoft, Nike, The Body Shop and Virgin have joined the establishment they set out to challenge Amanda Richards reports on the problems of rebel brands that have grown up.

on the idea of a new, more accountable and caring government but now faces the danger of not being able ...

Supplement on Public Relations: Profile - Chris Alder/Chris Alder, the new director of corporate communications at software giant SAP, is bringing a coherent strategy to its marketing communications and believes that PR must take the lead role in building

- irrespective of what the UK government decides to do, the proposed interim period begins on January 1 1999 ...

REVIEW: Marketing and advertising news in the week’s press ..

and the chairman of Beamish to take a central strategic role within its parent company, Scottish s group chief...John Nicolson is relinquishing his role as the marketing director of Scottish Courage and the chairman of Beamish to take a central strategic role within its parent company, Scottish s group chief executive. Nicolson will be succeeded by Collin Wood, the trading director, North. - Marketing Week ...

ADVERTISING & PROMOTION: INTEGRATED OFGAS

they will have to make and the impact on their pockets. So, in June, the Central Office of Information ...

BBH set for pounds 4m British Gas work

and TBWA Simons Palmer to a pounds 4 million advertising assignment from British Gas Services, the central..., the central heating and servicing arm of Centrica. The move ends TBWA Simons tenure on the business ... as the human face of a strong brand. It is embodied by the engineers who service and install central heating ...

Advertising & Promotion: HDM Linx heats up

for the Central Heating Information Council....HDM Linx, whose clients include Le Shuttle and Continental Airlines, has won the pounds 1m account for the Central Heating Information Council. ...

FOR THE RECORD

in central London. The initiative will tap into MTV s brand values and its audiences to attract top pop ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.