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COMMENT PLATFORM: Measuring the precise value of public relations - PR practitioners should concentrate on measuring audience reach of target audiences, not column inches , says Claire Spencer

advertising, it is just not possible to quantify. Furthermore, the AVE relies on a central premise that PR ...

Platform: Tempering ad pizazz with PR discernment - Issues-led advertising co-ordinated with sensitive PR can add emotional appeal to a brand, says Chris Genasi

and government officials who are forever vigilant in promoting their own causes. Brands that ignore ...

Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work

Television advertising was the first contact most people had with the Government s New Deal...Television advertising was the first contact most people had with the Government s New Deal ... give the evidence to back it up, he says. But no matter how credible the Government wishes ... deployed by the previous Government succeeded only in alienating those it was meant to target. Labour ...

BORDER LINES: PARIS: Rowland launches Space Agency PR

is expected to last until April. The space agency is based in Paris and funded by the governments of its 17...is expected to last until April. The space agency is based in Paris and funded by the governments of its ...

INTERNATIONAL: France turns to PR in bid to boost election turnout

PARIS: France s Government information service, the Service d Information du Gouvernement...PARIS: France s Government information service, the Service d Information du Gouvernement ... the electoral register and to explain the European parliament s role. The French government information service provides communication advice to government ministries as well as coordinating - and in some ...

INTERNATIONAL: Public responds to Monsanto PR campaign

Foster, Monsanto s director of public and government affairs, UK, told the International Public...LONDON: More than 2,700 people have telephoned the public information hotline set up by life sciences company Monsanto since it launched a PR campaign on genetically modified food on 6 June, Anne Foster, Monsanto s director of public and government affairs, UK, told the International Public ...

Advertising body seeks agency for public affairs

support and advice for UK government relations work, subject to approval by its 28 members ... the Government that the remit for its proposed Food Standards Agency will not extend to food advertising. Sara Price, head of public affairs at the Advertising Association, said: The Government is putting ...

Treasury turned to FH for Budget PR advice

on the Government s Individual Savings Account (ISA) policy. ISAs, which will replace tax exempt special ... the Government consulted on proposals to tax some transfers of Peps and Tessas to ISA accounts. By the time ... into the working of Government and it was nice to see Government being more consultative and open than ...

CAMPAIGNS: A job problem as old as the hills - Public Awareness

pressure on the Government to introduce new legislation regarding ageist practices in the workplace ... of the budget was allocated to research and evaluation. Results Disappointingly, the Government ...

Saatchi bypasses Rowland for Army recruitment drive

Recruitment, which commissioned the campaign, and the Central Office of Information, which presides over the selection of government agencies, were believed to want to increase PR on the recruitment campaigns ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.