to remove filtersEditorial: Business leaders in the spotlight
03 Apr 1998 | by DAVID MICHIE
, headhunters and government officials - said that the most important CEO qualities are communicating a clear ...
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Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign
12 Jun 1998 | by IAN DARBY
of a team at football s governing body, FIFA, dedicated to combing the press for any companies ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
. The campaign was so successful, that in February 1997 it was repeated in the Anglia, Meridian and Central TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
