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Postal reforms will cut DM bills

Direct mail will become cheaper as a result of the government s review of the Post Office....Direct mail will become cheaper as a result of the government s review of the Post Office. For every penny cut from costs, direct mail volumes rise by at least 70 million items, with expenditure up by pounds 30m. Last year 3.42 billion items of direct mail were carried, with expenditure of pounds 1 ...

ISP warns Govt over tobacco ad ban

The Government was warned this week that a ban on the use of direct mail by tobacco companies may...The Government was warned this week that a ban on the use of direct mail by tobacco companies ... that the tobacco industry could turn to the courts if the Government refuses to allow it to communicate ... will not be lost. The tobacco and marketing industries are furious that the Government s newly announced ...

Media: Mintel predicts contract boom

, local and central government agencies and IT companies. Research was conducted among a range ...

Woolwich backs ISAs

of ISAs (Individual Savings Accounts) four months before the launch date for the government...The Woolwich is attempting to position itself ahead of its competitors as a leading provider of ISAs (Individual Savings Accounts) four months before the launch date for the government-mandated savings accounts. It has launched a national press and outdoor poster campaign for its ISA ...

Data users seek Census reforms

. The group was formed in May to represent direct marketers interests on government-collected statistics ... to buy tailored statistics from the government. Martin Callingham, group market research director of Whitbread, said: We are interested in the scope for consortium purchases of government statistics ...

Travel chief to revamp Labour

for data problems, in which lapsed members have been counted and Conservative Central Office staff ...

DMA issues guide to ease green concerns

on the government s agenda it s time for the direct marketing industry to take on its own responsibilities ...

AGENDA: Pension ads are playing straight - Financial complexity and the the mis-selling scandal have prompted pensions firms to adjust their advertising and clean up their sales techniques. Sue Beenstock reports

and government, and although you ll have to search hard to find a pension company willing to admit its part ...

AGENDA: Long live sales promotion - Clive Mishon has taken over as chairman of the Sales Promotion Consultants Association. Here he explains why its name, and the discipline’s role in the marketing mix, are both here to stay

of the two disciplines. Sales promotion is central to the message. Good ideas are not just adopted ...

DIRECT MARKETING: BURNING ISSUES - Creative standards, ’corner-shop’ marketing, a death register and the euro. Four direct marketers give their views on the issues they think will be the most important for the industry in years to come

central deaths register inevitably means that mistakes are made. As we are unable to access ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.