19 Dec 1998
| by NEILL DENNY
Direct mail will become cheaper as a result of the government s
review of the Post Office....Direct mail will become cheaper as a result of the government s
review of the Post Office.
For every penny cut from costs, direct mail volumes rise by at least 70
million items, with expenditure up by pounds 30m. Last year 3.42 billion
items of direct mail were carried, with expenditure of pounds 1 ...
18 Dec 1998
| by JOHN TYLEE
The Government was warned this week that a ban on the use of direct
mail by tobacco companies may...The Government was warned this week that a ban on the use of direct
mail by tobacco companies ...
that the tobacco industry could turn
to the courts if the Government refuses to allow it to communicate ...
will not be
lost.
The tobacco and marketing industries are furious that the Government s
newly announced ...
03 Dec 1998
| by MICK RIGBY, Media strategist, MSc
, local
and central government agencies and IT companies.
Research was conducted among a range ...
26 Nov 1998
| by IAN DARBY
of ISAs (Individual Savings Accounts)
four months before the launch date for the government...The Woolwich is attempting to position itself ahead of its
competitors as a leading provider of ISAs (Individual Savings Accounts)
four months before the launch date for the government-mandated savings
accounts.
It has launched a national press and outdoor poster campaign for its ISA ...
26 Nov 1998
| by IAN DARBY
.
The group was formed in May to represent direct marketers interests on
government-collected statistics ...
to buy tailored statistics from the government.
Martin Callingham, group market research director of Whitbread, said:
We are interested in the scope for consortium purchases of government
statistics ...
19 Nov 1998
| by DANNY ROGERS
for data problems, in which lapsed
members have been counted and Conservative Central Office staff ...
19 Nov 1998
| by ANNE-MARIE CRAWFORD
on the government s agenda it s time for the direct marketing
industry to take on its own responsibilities ...
19 Nov 1998
| by SUE BEENSTOCK
and government, and although you ll have to search hard to
find a pension company willing to admit its part ...
12 Nov 1998
| by CLIVE MISHON
of the two disciplines. Sales promotion
is central to the message. Good ideas are not just adopted ...
30 Oct 1998
| by JADE GARRETT
central deaths register inevitably means that mistakes are
made.
As we are unable to access ...