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GLOBAL BRIEF: Bic to underline its world fame - Mairi Clark looks over the manufacturer’s plans for a global branding campaign

. It then bought the North American Waterman Pen Company in 1958, ensuring coverage of north and central America ... the north and central American markets. According to its last annual report, the region accounted ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

Although it was generally a quiet year on the tobacco front while the government worked out the details ... advertising to Casio when it failed to persuade the French government to relax Loi Evin, its alcohol ad ban ...

Going green: Corporates are bowing to public opinion and greening up their acts

and central Government and society as a whole. Green Futures, with a circulation of 12 ... greener marketing is in line with Government thinking. A Green Claims Code on environmental labelling ... , united voice on green issues - what manufacturers are saying does not always tally with the Government ...

BORDER LINES: WASHINGTON DC - Tobacco deal account

and the US government is seeking at least one PR agency. It will advise the foundation on a five...The health foundation created by last month s historic deal between four tobacco companies and the US government is seeking at least one PR agency. It will advise the foundation on a five-year campaign to discourage young people from smoking, worth almost pounds 900 million. Agencies are set ...

DIARY: How Feast for Peace became a PR war zone

Hucknall, was to dazzle Mancunian foodies with TV celebs from Coronation Street,City Central and The Cops ...

ANALYSIS: Public Awareness - Repairing the UK stake in the world meat market. The lifting of the European ban on British beef is a victory for the Meat and Livestock Commission, but the hard work of persuading consumers to buy meat again is yet to come

the industry, the media, government and consumer organisations to get positive publicity. Within ...

INTEGRATED - RADIO RENTALS

and central part of the student experience. The Result The installation of Radio Rentals goods ...

Meat Commission launches ’total’ PR review

Gwynn Howells. The commission is a government agency. Recent issues on its agenda include ...

CAMPAIGNS: Judge and Jury - One victory doesn’t win the war on animal experiments - In view of the overwhelming public opinion in favour of banning animal experimentation, last week’s ban on using animals for cosmetic testing seems rather

able to handle this one. Yet, it has taken 11 years to get the Government to introduce the most basic ...

Stop Press

American Racing is threatening F1 s governing body, the Federation Internationale de L Automobile ...

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