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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

Although it was generally a quiet year on the tobacco front while the government worked out the details ... advertising to Casio when it failed to persuade the French government to relax Loi Evin, its alcohol ad ban ...

Government reinvestigates COI’s role

The Government is considering another review of the way Whitehall departments buy...The Government is considering another review of the way Whitehall departments buy their advertising. In a surprise move, Labour ministers may re-open their decision to give the Central Office of Information a breathing space in its present form as a semi-independent arm of the Government ...

PERSPECTIVE: Consumer groups can’t take place of agency judgment

of Paul Weiland or a year s parking space for the agency chairman in central London. Those with racier...What do you get for pounds 10,000 in advertising these days? Take your pick from a couple of days with an HHCL project team, a double-page spread in Campaign, a day s commercial directing from the likes of Paul Weiland or a year s parking space for the agency chairman in central London. Those ...

Railtrack ends Bell Pottinger retainer contract

project basis following changes in its government relations requirements....Railtrack is downgrading its contract with Bell Pottinger public affairs from a retainer to a project basis following changes in its government relations requirements. Bell Pottinger ... the Government s proposed public private partnership and helping the Government deliver its integrated ...

Axa hands LVB task of pooling data for insurer’s UK brands

to be absolutely central to the group s future. Chris Lovell, managing director of LVB, added: Axa has ...

PERSPECTIVE: No losers in the ITC cash handout but the luck can’t last

, they can walk away if they don t like the result. So Central, rather than pay pounds 17.5 million more ... ,000 bid for the Central licence. And if it tries and wins, good luck to it. In the meantime, however ...

FORUM: Could viewers reap the benefits of ITV’s windfall? - It’s windfall time for the ITV network. Some six ITV franchises were renewed on favourable terms last week, freeing up a total of pounds 90 million in levy payments per year. How

) and Yorkshire (pounds 17 million). Others, including Central (which won its franchise with a ludicrously low ...

NEW MEDIA: Bill to aid online trade

The government is attempting to increase business and consumer confidence in electronic commerce...The government is attempting to increase business and consumer confidence in electronic commerce ... people to use the internet for transactions. The government is appointing a digital envoy ... investigations. The government aims to provide 25% of its services electronically by the year 2002 ...

AGENDA: BUPA looks for better health - Healthcare giant BUPA faces a declining share in its stagnant core market of health insurance and is seeking a new ad agency. Can its new management team find a strategy to grow and diversify? Claire Murphy reports

director Pat Stafford. Stafford established a central brand team (led by ex-Pontin s marketer ...

ITC gives ITV pounds 90m revenue boost

but not on Central, whose payments would rise under the new system. ...

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