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Saatchis scoops dollars 30m Lycra task

s PR in the US. Creative work is being kept under wraps but will be produced centrally ...

Tobacco spin-offs face new curb

by the government to ensure they are not covert cigarette advertising....up by the government to ensure they are not covert cigarette advertising. Sources close ... , say the government is toughening its stance on so-called brand stretching . The onus ... rather than the other way round. The government will effectively be licensing brand stretching on a ...

Asda launches cable TV home-shop shows

to ring a central call centre if they are interested in any of the products being shown. The products ...

MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage

the central presence of Branson to Virgin the brand. At some point he has got to step back ... into a mountain when the government s subsidy runs out in 2002. Then Virgin Trains has to start paying the government and the sums rise steeply, adding up to more than pounds 1bn by the time ...

Private View

down pretty well. The Government is launching something called a New Deal for employees ... company: Native Exposure: National TV CENTRAL OFFICE OF INFORMATION Project: New Deal Client ...

HOTLINE

has said it is too early to fix a date for the analogue switch-off. Responding to the Government ...

MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive

agreement governing over-the-counter pharmaceuticals. Its actions were challenged by the manufacturers ...

HOTLINE

-style films, through Leo Burnett, aimed at curbing under-age smoking. New US Government legislation ... , Abercrombie s work. ASI, the world s oldest human rights organisation, lobbies governments to stop people ...

CAMPAIGN LIVE UPDATE

Campaign s award-winning website continues to bring you the stories first. - Tuesday 18.08 AMV BBDO wins British Heart Foundation - Tuesday 17.38 Airtours set to appoint Lowe Howard-Spink. - Tuesday 12.26 FCA! wins Government campaign to help single parents find work - Monday 13.22 DDB ...

FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services

swears she doesn t object to the term. Her beat is central London, extending westward. Parking in central London is difficult and expensive - and a parking fine comes out of her earnings - so she ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.