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EDITORIAL: Why Post Office reforms fail to deliver the goods

After seven years of pass the parcel over the future of the Post Office, the Labour government...After seven years of pass the parcel over the future of the Post Office, the Labour government ... is somewhat short-sighted. The government knows that like all of the public service structures, from ... deliver this. But that is only part of the picture. The government has failed to address the long ...

Euro TV ad provokes complaints

the Government s hard-hitting ad that encourages businesses to prepare for a new European currency....One hundred and six viewers have objected to the Independent Television Commission about the Government s hard-hitting ad that encourages businesses to prepare for a new European currency. The ad, created by TBWA GGT Simons Palmer, showed a fictitious businessman, called Martin Skinner ...

Asda nears 50% own-label sales

weekly shop than its competitors. Own-label is central to this strategy. For the same period ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

Although it was generally a quiet year on the tobacco front while the government worked out the details ... advertising to Casio when it failed to persuade the French government to relax Loi Evin, its alcohol ad ban ...

INTEGRATED - RADIO RENTALS

and central part of the student experience. The Result The installation of Radio Rentals goods ...

MEDIA CASE STUDY: DOMINO’S PIZZA

objective is to make Domino s Pizza the number one delivery pizza company in the UK. There is a central ...

MEDIA FORUM: How will the arrival of Open ... change British TV? British Interactive Broadcasting unveiled its consumer branding last week - the company’s interactive services technology is now called Open ... It also announced deals with an impre

- creative and media - are not centrally involved. Agencies don t have expertise in creating material ...

Stop Press

American Racing is threatening F1 s governing body, the Federation Internationale de L Automobile ...

Asda launches cable TV home-shop shows

to ring a central call centre if they are interested in any of the products being shown. The products ...

MARKETING MIX: That was the week that was

increases that the government may allow ads to fund BBC radio. 5 years ago: Bass Brewers appoints ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.