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INTERNATIONAL: European Bank appoints Publicis for arrival of euro

-way race for the European Central Bank s pounds 18 million-plus PR campaign to prepare for the arrival...-way race for the European Central Bank s pounds 18 million-plus PR campaign to prepare for the arrival ... . The campaign will be closely co-ordinated with the national central banks of each European country. PR is central to the campaign, said Publicis Consulting director Seth Goldschlager ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

, but in its future fortunes. PR is central to the revival of M MD of Bryan Morel PR Christine ... were all immediate results. This, in addition to the promotion itself, was central to the store ... the Central St Martins School of Fashion in the 1990s. McViegh, who describes her job as a hands-on role ...

DIARY: Draper forgets the PR as he launches ad agency

with Government ministers, has relaunched himself in the most hyperbolic of industries: marketing....Derek Draper, who soared to national prominence a year ago by boasting of his relationships with Government ministers, has relaunched himself in the most hyperbolic of industries: marketing. Draper has teamed up with Robert Smith and Paul Jeffrey, who were partners at advertising agency Partners ...

MEDIA: The BBC must be realistic in how it expects to be funded

the burden on the poorest, means the Government does not expect a major break with the past which would ... is now seen as politically untenable as it would clash with Government policy, and choke off the less ...

MEDIA: The tobacco ban is not the end all for advertisers

The Government s decision to bring forward its ban on tobacco advertising to this December has...The Government s decision to bring forward its ban on tobacco advertising to this December has much to commend it. This was an issue ad land was never going to win: the writing was on the wall for a decade. It s been noticeable that the industry s bright stars knew that and gave up fighting ...

PUBLIC SECTOR: Raad retirement leaves IPA needing media head

, representing its members at government level and promoting the advertising industry through lobbying...The Institute of Practitioners in Advertising (IPA) is to lose director of media affairs John Raad, who is retiring in February after 22 years at the trade body. Raad has a key role at the IPA, representing its members at government level and promoting the advertising industry through lobbying ...

are asking for more clarity on how the Government’s decision to introduce a ban on tobacco advertising

When the Government announced two weeks ago that it was to clamp down on the promotion of tobacco...When the Government announced two weeks ago that it was to clamp down on the promotion ... with that used by the European Commission, whose directive on tobacco promotion the Government is looking ... . A two-month consultation process between the tobacco industry and the Government has already begun ...

Tobacco ban covers promotional PR work

The Government s proposed regulations banning advertising and sponsorship of tobacco products...The Government s proposed regulations banning advertising and sponsorship of tobacco products ... if these activities are designed to promote cigarettes to consumers. Lobbying of government, financial PR ... , general manager, external affairs Paul Sadler said he believed the Government was attempting to stop ...

Shandwick lands UK education PR

figures. The British Council, the Government agency which promotes British culture abroad, has ... for Shandwick is to ensure the messages devised for the new brand fit in with the Labour Government s agenda ...

CAMPAIGNS: Channel 4 learns that sex still sells - Broadcast PR

on a regular basis. Verdict Having the central figure of your sitcom being a journalist ...

 

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