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16 Dec 1999 | by ANNE-MARIE CRAWFORD
. The government has reversed its plans to restrict the Post Office s monopoly on delivering mail ...
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DIRECT - ISBA rails against electoral roll bill
16 Dec 1999 | by IAN DARBY
The Incorporated Society of British Advertisers (ISBA) has joined the fight against government...The Incorporated Society of British Advertisers (ISBA) has joined the fight against government plans to limit commercial use of the electoral roll. Ian Twinn, director of public affairs at ISBA, said the society had decided to lobby MPs on all sides to push for the complete removal ...
DIRECT: Tax breaks give charities direct fundraising lift
02 Dec 1999 | by IAN DARBY
Tax concessions for the UK charity sector announced by the government are likely to lead...Tax concessions for the UK charity sector announced by the government are likely to lead to an increase in direct marketing activity by charities. The government last week announced that tax ... to charity, the government will contribute to that charity an additional 28p. The tax relief ...
RELATIONSHIP MARKETING AWARDS 1999: FMCG and drinks
02 Dec 1999
brand affinity among the 300,000 club members. The central element is a magazine full ...
RELATIONSHIP MARKETING AWARDS 1999: The Polestar Select best use of a customer database
02 Dec 1999
is central, since it triggers the mailing of eight magazines marketing different stages of pregnancy ...
Briefs
02 Dec 1999 | by DANNY ROGERS
across the Conde Nast portfolio. He will also play a central role in monitoring the company ...
RELATIONSHIP MARKETING AWARDS 1999: Travel and leisure
02 Dec 1999
to govern other aspects of the relationship development programme. Massive conversion to booking ...
ANALYSIS: Piecing together the mess Jigsaw made of Voila’s DM - Why is a joint venture born out of three major FMCG companies unable to come up with a half-decent questionnaire, wonders Drayton Bird
02 Dec 1999 | by DRAYTON BIRD
the meeting of dinosaurs in a sort of mass orgy: a messy, protracted business governed by muddled ...
MARKETING MIX: Book of the week
25 Nov 1999 | by CONOR DIGNAM
Every now and then, a book comes along which sums up the very central tenet of a subject....Every now and then, a book comes along which sums up the very central tenet of a subject. Customers.com by Patricia Seybold is just such a book. The author tackles the subject of customer relationship management, with special reference to the web, and draws upon her 20 years of experience ...
Bacardi Breezer to sponsor New Year tube travel
25 Nov 1999 | by IMELDA MICHALCZYK
the Millennium celebrations and will fund free bus and tube travel home for central London revellers on New...Bacardi Breezer has signed a pounds 700,000 deal to be the sole sponsor of London Transport over the Millennium celebrations and will fund free bus and tube travel home for central London revellers on New Year s Eve. The Bacardi Breezer campaign, created by McCann-Erickson and sold through ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
