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Campaign Hall of Fame. (Part 2 of 2)

. The poster perfectly encapsulated the dissatisfaction with the Labour Government in the run ... and effective propaganda effort by the British Government during the First World War that was subsequently ... to the Thatcher regime s proposals, transforming the issue from one of obscure local government administration ...

Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

about being used . The Government reverted to being a very conservative advertiser in the inter ...

IPC’s central sales unit opens with pounds 1.5m wins

IPC s central sales unit has won its first business with a pounds 1 million deal through MindShare...IPC s central sales unit has won its first business with a pounds 1 million deal through ... , joins as account manager for pharmaceuticals. Another addition to central sales is Paul Parrish ... director. He is recruiting a sales team that will eventually separate from the central unit ...

Government backs the ASA’s cosmetic surgery ads ruling

The Government has rejected MPs demands for a new law to curb ads for cosmetic surgery despite...The Government has rejected MPs demands for a new law to curb ads for cosmetic surgery despite ... . The Government dismissed the MPs view that the director-general of fair trading s powers to control ... . The Government conceded normal advertising controls might not be enough to ensure information to patients ...

THE BIG QUESTION: Who came out ahead in the PR battle in Seattle? - Those protesting during the World Trade Organisation meeting in Seattle last week succeeded in attracting worldwide media attention, but their messages were confused

and, crucially, let governments know that the world is watching. Now negotiators will feel ...

Gucci hires Ketchum to handle internal PR

,000 employees around the world. Central to the tie-up was design director Tom Ford, the public face ...

ANALYSIS: Boots plots health and beauty survival plan - As supermarkets threaten to wage a price war in the cosmetics market and Wal-Mart enters the fray, how will Boots survive? Alexandra Jardine reports

than just a run-of-the-mill launch. For Boots, the success of its own-label power brands is central...When Boots introduces an own-label cosmetics range called Botanics next month, it will be more than just a run-of-the-mill launch. For Boots, the success of its own-label power brands is central to its survival plan. For almost a century, Boots has enjoyed one of the most privileged ...

ANALYSIS: Piecing together the mess Jigsaw made of Voila’s DM - Why is a joint venture born out of three major FMCG companies unable to come up with a half-decent questionnaire, wonders Drayton Bird

the meeting of dinosaurs in a sort of mass orgy: a messy, protracted business governed by muddled ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

in the downfall of Callaghan s Labour government, opening the way for Margaret Thatcher s victory in 1979 ... to Coronation Street. 1997 - The government and the Millennium Commission agree on the budget ...

PUBLIC RELATIONS: Centralise PR for a cohesive brand - Holly Acland discovers how three companies handle their global brand management

the sole sponsor of the Eurythmics world tour. But Alexander emphasises that pan-European centrally ... is strategy is central, but execution is local . The templates for PR campaigns are developed centrally ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.