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NEWS ANALYSIS: New ingredients in the the food giants’ battle - Supermarkets are showing initiative when it comes to putting safe, ethically sourced food on their shelves. The fringe benefit is that it’s a powerful PR tool

these messages to consumers and government, Iceland is weighing up the advantages of hiring in external public ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

, but in its future fortunes. PR is central to the revival of M MD of Bryan Morel PR Christine ... were all immediate results. This, in addition to the promotion itself, was central to the store ... the Central St Martins School of Fashion in the 1990s. McViegh, who describes her job as a hands-on role ...

Internet PR: E-tailers log on to the benefits of branding - Rapid expansion in the e-commerce industry has caused e-tailers to scramble for PR aid in a frantic bid to distinguish themselves from their on-line competitors

a real world presence is still regarded as central to any launch strategy for those who can ...

Unilever expands comms function under new head

Unilever government relations head Cliff Grantham has been promoted to the post of UK...Unilever government relations head Cliff Grantham has been promoted to the post of UK communications and public affairs head with a brief to expand his department. In addition to his ... people. His remit covers PR, community and government relations, internal communications ...

Tesco reviews LLM brief a year after Lobbygate

Mendelsohn. The move comes just a few weeks before the Government formally announces its plans ... Commission inquiry into competition in the supermarket sector. The Government s consumer white paper ... , which handles Safeway s government relations, Fishburn Hedges, which works for Sainsbury, and Bell ...

UK consumers vote M&S as most trustworthy company

of relations with customers, regulators and government, said Leslie Sopp, CA marketing research head ...

STOP PRESS: Marshall quits Kingfisher after nine months

in the Government Information and Communication Service. He reports to corporate affairs director Mike Hingston...Kingfisher public affairs manager David Marshall has resigned after nine months in the post. He has not yet decided on either his next move or his departure date. Marshall previously spent 15 years in the Government Information and Communication Service. He reports to corporate affairs ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

company EDS works for the British Government, Army and Navy but was still perceived as being American ...

Expanding Ikea picks Shandwick

. Shandwick will also communicate Ikea s pricing policy to Government at a time when competitive prices ...

Iwaniuk leaves Shell to boost Nike’s UK profile

brought in to beef up the company s government relations and financial PR. She will also initiate ... involvement in the Government s school sports policy agenda. Iwaniuk joined Shell three years ago ... headquarters, on government relations, PR, sponsorship and promotions in the region. Before joining ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.