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OPINION: News Analysis - No longer in the realm of the purely medicinal/The pharmaceutical industry is readying itself for a major overhaul of the way drugs are marketed if US-style consumer advertising is introduced in the UK

to their specific condition. But a far wider concern is the prospect of market forces governing public ... . However, it seems inevitable that legislation, which is governed by Europe, will change and estimates ... can t get from an ad. As the Government struggles to foot the bill for the NHS, many predict ...

Heart Foundation’s Smith takes Eli Lilly role

, for the Government s chief scientific adviser. Smith also has a background in financial and corporate PR, working ...

BRIEFS

of Central European Media Enterprises. The decision comes as a result of legal uncertainty surrounding ...

Merck tenders corporate and political PR

and the government. The third brief, for which an agency is believed to have been selected, is for issues ...

TOP 50 HEALTHCARE PR: Health complex - An increasing consumer awareness of health matters has created a diverse audience for healthcare PR, says Robert Gray

the medical community achieve targets as set out by the Government. But while the Government is setting targets centrally, there is also a great deal of local-level responsibility. For example ... ethical treatments direct to consumers, there is a growing recognition among governments across Europe ...

Eli Lilly replaces corporate director

for three years. Part of his task is to persuade governments to meet the costs of innovative new medicines - several, including the UK government, are alarmed by the rising costs of new drugs ...

Glaxo Wellcome to tender Zyban launch campaign

to run an anti-smoking campaign across Europe, aimed at consumers and government, in the run ...

Unilever expands comms function under new head

Unilever government relations head Cliff Grantham has been promoted to the post of UK...Unilever government relations head Cliff Grantham has been promoted to the post of UK communications and public affairs head with a brief to expand his department. In addition to his ... people. His remit covers PR, community and government relations, internal communications ...

ANALYSIS: Health PR - Spreading the word on medicinal foods. The support of the healthcare profession is proving to be a crucial factor in the bid to introduce consumers to the health benefits of the new breed of ’functional’ foods

Government/ industry Health Claims Initiative, set up two years ago, which should result ...

Glaxo hires CPR for anti-smoking brief

is to highlight the benefits of initiating smoking cessation projects to governments, said CPR Worldwide director, Steve Carroll. Pending governmental approval, Glaxo Wellcome expects to launch Zyban ... is to raise public and governmental awareness of the heath hazards and cost to the taxpayer of smoking ...

 

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