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ANALYSIS - How we sold the Dome to UK brands - Kevin Johnson, former commercial director at NMEC, explains how he and his team set out to raise pounds 150m in sponsorship deals for the Dome

hunting in London while the new government debated whether the project would go ahead. Dump ... and the government, added up to a capital and operating budget of pounds 758m. The difference between lottery ... of support in principle under the last government, but that was another time and another place, so we ...

ANALYSIS: Boots plots health and beauty survival plan - As supermarkets threaten to wage a price war in the cosmetics market and Wal-Mart enters the fray, how will Boots survive? Alexandra Jardine reports

than just a run-of-the-mill launch. For Boots, the success of its own-label power brands is central...When Boots introduces an own-label cosmetics range called Botanics next month, it will be more than just a run-of-the-mill launch. For Boots, the success of its own-label power brands is central to its survival plan. For almost a century, Boots has enjoyed one of the most privileged ...

RELATIONSHIP MARKETING AWARDS 1999: The Polestar Select best use of a customer database

is central, since it triggers the mailing of eight magazines marketing different stages of pregnancy ...

Briefs

across the Conde Nast portfolio. He will also play a central role in monitoring the company ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

in the downfall of Callaghan s Labour government, opening the way for Margaret Thatcher s victory in 1979 ... to Coronation Street. 1997 - The government and the Millennium Commission agree on the budget ...

Lloyds TSB tests link with Post Office

nationally in the first quarter of next year if the pilot is a success. Last week the government ... Office when it introduced a basic personal banking service in April. The government and industry ...

CAREERS: Company CV

in November 1994. In May 1995, the government allowed the Post Office to undertake a range of services ...

Briefs

the British government into allowing it to fly from the US to the UK. The campaign highlights ...

ANALYSIS: Why is the public losing faith in big brands? - Consumer expectations are outstripping companies’ offerings. Paul Whitfield gives an exclusive preview of findings from The Henley Centre

success in turning around their images. The church, government, and even the royal family have showed ... -profile press and government campaign, have also been overcharged for the privilege. There are a lot ... the change back to the Thatcher government s efforts to strip the state of its role as protector and place ...

Asda and Somerfield try mini-stores

Asda and Somerfield have followed the trend of the UK s other big supermarket chains, and announced heavy investment in convenience store formats this week. Asda is to launch a new smaller supermarket format, called Asda Fresh, to maintain growth in the face of government planning restrictions ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.