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AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton

Jones Mason. But he also points to the central dilemma - the massive shortage of really skilled ...

DIRECT MARKETING: Hit a moving target - How can direct marketers effectively reach a youth audience? Robert Gray finds out

of entertainment marketing Sarah Tinsley. The Central Office of Information (COI) has also sought to take ...

DIRECT: Worldchoice hires RP&F for direct debit

the marketing mix to create centrally co-ordinated communications personalised to each high-street travel agent ...

ANALYSIS: BA turbulence shakes Air Miles - As Air Miles loses its third chief within two years, Mark Kleinman reports on BA's intentions for the brand

philosophy of BA chief executive Rod Eddington, who is said to favour a centrally run structure over ... could involve bringing the management of Air Miles into the BA Group more centrally; but equally ...

DIRECT MARKETING: DM's place in an iTV future - Traditional DM techniques are being applied as the basis behind interactive TV ads, says Rachel Miller

. But if this wealth of customer knowledge is exploited, consumers - and probably government - will push for a ban ... . - The government plans to turn off the analogue signal by 2010 and take Britain into the digital TV age. - This day could be pushed forward if the government decides to speed introduction by giving out millions ...

DIRECT MARKETING: How can financial DM be innovative? Financial mailings must find a way to stand out in a saturated market

.5% Barclaycard 1.4% Government 0.9% Education ...

DMA investigates cost of recycling UK's direct mail

The Direct Marketing Association (DMA) is in talks with government officials over the implications...The Direct Marketing Association (DMA) is in talks with government officials over the implications of new environmental guidelines that will require advertisers to pay towards recycling direct mail ... . The government, despite using inflammatory language about junk mail, has indicated that it wants to help ...

ISBA SUPPLEMENT: Direct marketing is as relevant now as it was in 1900

on the internet knows that. But people worry about the data marketers (not to mention government s) hold ...

True North buys UK internet firm

LONDON (Brand Republic) – US ad giant True North has bought UK internet direct marketing company Opus to strengthen its position in the sector outside the US. It has also bought Brazilian internet firm Datamidia to expand its internet marketing operations throughout central and South America. Both ...

DIRECT: Briefs

The Direct Marketing Association has confirmed it is in talks with the government about UK Online...The Direct Marketing Association has confirmed it is in talks with the government about UK Online, its new initiative to promote internet usage. The DMA is working with ministers on the possible integration of Trust-UK with UK Online, and on the role the DM industry can play in promoting widespread ...

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