30 Nov 2000
| by KEN GOFTON
Jones Mason.
But he also points to the central dilemma - the massive shortage of
really skilled ...
16 Nov 2000
| by ROBERT GRAY
of entertainment marketing Sarah Tinsley.
The Central Office of Information (COI) has also sought to take ...
02 Nov 2000
| by MARK KLEINMAN
the marketing mix to create centrally co-ordinated communications personalised to each high-street travel agent ...
02 Nov 2000
| by MARK KLEINMAN
philosophy of BA chief executive Rod Eddington, who is said to favour a centrally run structure over ...
could involve bringing the management of Air Miles into the BA Group more centrally; but equally ...
02 Nov 2000
| by RACHEL MILLER
. But if this wealth of customer knowledge is exploited, consumers - and probably government - will push for a ban ...
.
- The government plans to turn off the analogue signal by 2010 and take Britain into the digital TV age.
- This day could be pushed forward if the government decides to speed introduction by giving out millions ...
02 Nov 2000
| by RACHEL MILLER
.5%
Barclaycard 1.4%
Government 0.9%
Education ...
19 Oct 2000
| by MARK KLEINMAN
The Direct Marketing Association (DMA) is in talks with government officials over the implications...The Direct Marketing Association (DMA) is in talks with government officials over the implications of new environmental guidelines that will require advertisers to pay towards recycling direct mail ...
.
The government, despite using inflammatory language about junk mail, has indicated that it wants to help ...
12 Oct 2000
on the internet knows that.
But people worry about the data marketers (not to mention government s) hold ...
28 Sep 2000
| by Camilla Palmer
LONDON (Brand Republic) – US ad giant True North has bought UK internet direct marketing company Opus to strengthen its position in the sector outside the US.
It has also bought Brazilian internet firm Datamidia to expand its internet marketing operations throughout central and South America.
Both ...
21 Sep 2000
The Direct Marketing Association has confirmed it is in talks with the government about UK Online...The Direct Marketing Association has confirmed it is in talks with the government about UK Online, its new initiative to promote internet usage. The DMA is working with ministers on the possible integration of Trust-UK with UK Online, and on the role the DM industry can play in promoting widespread ...