21 Dec 2000
the brand s central heating services. It features Jake speaking to the camera while snow falls on his head...the brand s central heating services. It features Jake speaking to the camera while snow falls on his head ...
Year period, and is aimed at promoting the company s seasonal discount of pounds 200 off central ...
21 Dec 2000
-by-country planning to ensure central strategies are tailored to each country s individual requirements ...
sphere when I did. Professionally, it was launching a unique chocolate bar in Central Europe for Kraft ...
manager, Middle East, Kraft Foods
1997-1998: Marketing manager, Central Europe, Kraft Foods
1998 ...
21 Dec 2000
| by TANIA MASON
revolution in the UK and then take on the rest of the world.'
Solar Century is lobbying the government ...
21 Dec 2000
| by HARRIET MARSH
, the president is required to be on parade as a spokesman. This includes liaising with government, with client ...
21 Dec 2000
| by MARK KLEINMAN
. The government shortlists Legacy and Nomura-backed Dome Europe to buy the attraction.
- July 2000 Dome Europe ...
14 Dec 2000
| by HARRIET MARSH
answered in the positive. After all, the central tenet of marketing has long been that it can persuade...Do marketers have power over consumers? A few years ago, the majority of people would probably have answered in the positive. After all, the central tenet of marketing has long been that it can persuade consumers to act in a certain way.
But now the answer from many senior marketing people might ...
14 Dec 2000
launched an interactive web site with music as the central theme. Visitors to MGDownload.com can access MP3...Miller Genuine Draft, the US premium packaged lager brewed under licence by Scottish Courage, has launched an interactive web site with music as the central theme. Visitors to MGDownload.com can access MP3 information, news, reviews and interviews, and download music. Miller s new advertising featuring Fun Lovin ...
14 Dec 2000
| by MARK KLEINMAN
Government plans to introduce a consumer direct mail opt-out into the electoral roll are likely...Government plans to introduce a consumer direct mail opt-out into the electoral roll are likely to be delayed for another year, because the Home Office does not have enough time to devote to the issue.
A ...
, will offer the DM industry access to consumer data for list-cleaning purposes. The government will allow ...
14 Dec 2000
| by POPPY BRECH
Advertisers have given a mixed reaction to the government s Communications White Paper, praising...Advertisers have given a mixed reaction to the government s Communications White Paper, praising the creation of a single regulator for the entire communications industry, but expressing concern over moves ...
general, said: This paper could prove to be an opportunity missed by the government to place advertiser ...
14 Dec 2000
| by CRAIG SMITH, Editor
In the week that the Communications White Paper is published by the government, it is interesting...In the week that the Communications White Paper is published by the government, it is interesting to observe how much noise is being generated by the BBC and how strangely quiet ITV has temporarily become.
Executives at Network Centre must be sniggering - quietly and presumably into their sleeves - as, each day ...