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British Gas unveils new ad

the brand s central heating services. It features Jake speaking to the camera while snow falls on his head...the brand s central heating services. It features Jake speaking to the camera while snow falls on his head ... Year period, and is aimed at promoting the company s seasonal discount of pounds 200 off central ...

CAREERS: Job interview

-by-country planning to ensure central strategies are tailored to each country s individual requirements ... sphere when I did. Professionally, it was launching a unique chocolate bar in Central Europe for Kraft ... manager, Middle East, Kraft Foods 1997-1998: Marketing manager, Central Europe, Kraft Foods 1998 ...

Solar Century poaches chief from Nike

revolution in the UK and then take on the rest of the world.' Solar Century is lobbying the government ...

PROFILE: New style for the IPA - Bruce Haines, chairman, Leagas Delaney

, the president is required to be on parade as a spokesman. This includes liaising with government, with client ...

ANALYSIS: What did the Dome do for us? The best-attended attraction of 2000 was also the year's most-attacked. Did the Dome deliver? And for whom? Mark Kleinman finds out

. The government shortlists Legacy and Nomura-backed Dome Europe to buy the attraction. - July 2000 Dome Europe ...

ANALYSIS: Consumer power takes a grip - Harriet Marsh examines the brands that are succeeding and failing in 'Planning for Consumer Change'

answered in the positive. After all, the central tenet of marketing has long been that it can persuade...Do marketers have power over consumers? A few years ago, the majority of people would probably have answered in the positive. After all, the central tenet of marketing has long been that it can persuade consumers to act in a certain way. But now the answer from many senior marketing people might ...

NEWS BRIEFS

launched an interactive web site with music as the central theme. Visitors to MGDownload.com can access MP3...Miller Genuine Draft, the US premium packaged lager brewed under licence by Scottish Courage, has launched an interactive web site with music as the central theme. Visitors to MGDownload.com can access MP3 information, news, reviews and interviews, and download music. Miller s new advertising featuring Fun Lovin ...

DIRECT: Electoral roll opt-out delayed for a year

Government plans to introduce a consumer direct mail opt-out into the electoral roll are likely...Government plans to introduce a consumer direct mail opt-out into the electoral roll are likely to be delayed for another year, because the Home Office does not have enough time to devote to the issue. A ... , will offer the DM industry access to consumer data for list-cleaning purposes. The government will allow ...

Smith clears the way for a single ITV

Advertisers have given a mixed reaction to the government s Communications White Paper, praising...Advertisers have given a mixed reaction to the government s Communications White Paper, praising the creation of a single regulator for the entire communications industry, but expressing concern over moves ... general, said: This paper could prove to be an opportunity missed by the government to place advertiser ...

EDITORIAL: ITV adopts a wait and see approach to the White Paper

In the week that the Communications White Paper is published by the government, it is interesting...In the week that the Communications White Paper is published by the government, it is interesting to observe how much noise is being generated by the BBC and how strangely quiet ITV has temporarily become. Executives at Network Centre must be sniggering - quietly and presumably into their sleeves - as, each day ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.