‘fcuk’ campaign helps sales soar at French Connection
19 Sep 2000
UK fashion retailer French Connection said its controversial “fcuk” ad campaign was central to its...LONDON (Brand Republic) – UK fashion retailer French Connection said its controversial “fcuk” ad campaign was central to its boom in sales and profits for the first half of the year. The company is planning to up its ad spend in the coming months on the strength of the campaign, created by Trevor Beattie ...



