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Consumer behavior: Building marketing strategy
01 Aug 2000 | by Hawkins, Best and Coney
in the chapter. These involve situations in which businesses, government units, or nonprofit organizations have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
