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THE BOOK OF LISTS: The 10 Top media buyers

of Magna Global UK, Interpublic Group's central negotiation unit. The big theme this year ... centrally at OMD, but the TV people within individual units still have plenty of scope to spread ...

THE BOOK OF LISTS: The 10 Best ambient campaigns

passers by to try volunteering work. The highlight was a street performer busking in central London ...

THE BOOK OF LISTS: The 10 Most talked about international brands

corporations.Swissair was the first big airline to go down, only managing to keep airborne with a government ...

THE BOOK OF LISTS: The 10 Best strops of the year

the Government increased its adspend to become the country's biggest advertiser in the run-up to the summer ...

THE BOOK OF LISTS: The 10 Top planners in the UK

, Smith used to work for the government as a statistician before going into advertising at Young ...

THE BOOK OF LISTS: The 10 Best radio ads

Pregnancy Awareness 'odd one out' A clever spot that promotes the Government's Sexwise information ...

Starcom Motive set to handle Electrolux Floorcare's strategy

with developing a central strategy and communications plan for the brand. The agency will also draw up strategic ...

REVIEW: Advertising industry against restrictions on alcohol advertising

The advertising industry has railed against proposals to place restrictions on alcohol advertising similar to those already in place on tobacco advertising. The IPA has slammed proposals, put forward this week by the Government's chief medical officer, as being "way over the top" and stated ...

D'Arcy's benefits ads fail to deter fraudsters

The Government may drop its 5 million-a-year campaign to deter social security fraud following criticism that it gave claimants the impression that it was easy to fiddle the system ... to the Government: "One negative impact that may be the result of the campaign was that respondents within ...

Agencies urged to be flexible to attract and retain staff

patterns. They follow a year's consultation by the IPA, backed by government funding. Christine ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.