of the £20m Egg account, there were also significant wins, including the £160m centralized European media ... Planning and the £6m planning and buying business for the Government-backed scientific research brand ... division. Granada's chairman Charles Allen made one of the gaffes of 2001 when he wrote to the Government ...
, the closure of the platform became a real threat with Carlton and Granada blaming the Government, urging it to do more to promote digital TV and set an analogue switch-off date. The Government confirmed it would ... unwilling to pay to "Go Digital". That became the name of the Government's scheme piloted in August ...
network and looks set for Government approval. Improved relations with independent suppliers must also ...
Charles Allen made one of the gaffes of 2001 when he wrote to the Government warning ITV faced disaster ...
to raise average revenue per user. Governments are also pushing the transition to digital so they can sell ...
Information is clearly power, but in these days, where proof of return on investment is a central theme in any marketing argument, information on its own can be misleading and, without analysis, can be next to meaningless. But data gathering and analysis isn't the sole remit ...
it joined-up government, well it's joined up media, that's what it's all about." The key to understanding ...
IPC in central sales moves...of its central sales division last month. Mark Reen, who currently oversees sales across ... , will be taking up a senior position in the corporate new business division of central sales, reporting to Simon ... last month. The central sales team was then split into two areas - corporate accounts ...
Qinetiq: major B2B campaign MGM has captured the £6m planning and buying business for the Government-backed scientific research brand QinetiQ, after a four-way pitch. The agency will launch a major ... -quoted company, with the Government its largest shareholder, QinetiQ is geared towards research in areas ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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