to remove filtersStarcom Motive set to handle Electrolux Floorcare's strategy
14 Dec 2001 | by MATTHEW COWEN
with developing a central strategy and communications plan for the brand. The agency will also draw up strategic ...
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DIRECT: Nicorette in 'quit smoking' DM
20 Dec 2001 | by MARK KLEINMAN
held the Nicorette account since last year. AMV also handles the government's anti ...
INTERNATIONAL: CEO Daft chooses Tuggle for top Coke global PR job
23 Nov 2001 | by KIMBERLY KRAUTTER
Council, which includes directors of communications for the Americas, western and central Europe ... development in central Europe, and regional manager for Austria. He also served as executive assistant ...
PRIVATE VIEW: Malcolm Duffy, the joint creative director of Miles Calcraft Briginshaw Duffy
23 Nov 2001
Weiland Film Company Exposure: TV (London, Central, HTV and Meridian) ...
WHO seeks full ban on tobacco ads in sport
22 Nov 2001 | by Sylvia Westall,
LONDON - The World Health Organisation, along with the governing bodies of motor racing, football...The news follows yesterday's announcement by the FIA, the world governing body of motorsports, to ban tobacco advertising and sponsorship worldwide in all motorsport competitions from 2006. WHO's Tobacco Free Initiative was launched as delegates from 191 countries opened further rounds of talks ...
TV and direct marketing form the
backbone of 'grey' marketing
07 Nov 2001 | by Sylvia Westall,
such as trust, confidence, quality, reliability and service. Relationship marketing is often central ...
OPINION: Stuart Elliott in America
02 Nov 2001 | by STUART ELLIOTT, the advertising columnist at The New York Times
necessity to be commandeered by a government worried that brand identity and profit margin were luxuries ...
Hudson directs comms after DEFRA debacle
26 Oct 2001 | by JOE LEPPER
. Hudson joined the civil service in October last year when he became the Government's first director ...
Mars to shake up team as top marketer leaves
18 Oct 2001 | by SUZY BASHFORD
executive of Masterfoods Europe. Gottfried Groebl, who is responsible for Masterfoods' brands in central ...
HEAD TO HEAD: PR has crucial role in baby milk battle - The reputation of Nestle in its ongoing battle with baby milk protestors will be determined by which of the two sides the consumer chooses to believe, says Chris Scott
14 Sep 2001 | by CHRIS SCOTT
of the World Health Organisation's Code of Conduct, which governs the marketing of infant formula. It accused ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
