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ANALYSIS: Will Equitable draw breath from PR? - One of 2001's most engaging corporate reputation challenges came in the form of troubled mutual insurer Equitable Life. Ed Shelton assesses the damage

strategy.' Central to the strategy B-M oversaw was what Grant describes as the biggest City ...

HOTLINE: Yahoo! and FIFA announce first world cup marketing partners

Yahoo! and FIFA, the world governing body of football, have announced that Budweiser and MasterCard International have signed up as the first global marketing partners of FIFAworldcup.com, the official website of the 2002 FIFA World Cup. ...

INTERNATIONAL: Visa picks MMD for 11 CEE countries

BUDAPEST: MMD Public Relations has grown its communications work for Visa International from five to 11 central and eastern European (CEE) countries. MMD won the remit - consisting of PR ... cards) and partnering (for example, with banks) would be central to MMD's remit. MMD ...

CAMPAIGNS: Sponsorship PR - Motty link-up aids Premier League deal

the brand as central to the public's perception of football. Objectives To establish ...

Freeserve to take tax battle to Europe

Freeserve is already planning to sue the UK government because it claims that AOL is being given ... the government to revise the laws or face legal action. In the letter to Boateng, Freeserve argues that "the government's failure to act puts it outside the scope of current Community law". Freeserve ...

EDITORIAL: Financial hurdles render marketing an impossible job

to enter the maze. Yet the FSA has another hurdle for financial advertisers to clear. Central ...

Internet banks get ready for simplified account switching

. The changes follow pressure from the government on banks to speed up the transfer of direct debit ...

Media and advertising boosted
by rate cut prospect

Both the Bank of England and European Central Bank are expected to lower the cost of borrowing with bigger-than-expected cuts in interest rates. Carlton climbed 5.7% to 227.5p and Granada rose 4.1% to 146.75p while rival BSkyB gained 2.2%, despite the prospect of strengthened opposition from ITV ...

DIRECT: COI hands Craik Jones pensions reform task

access to a shareholder scheme or government-approved personal pension unless offering an occupational ...

TV and direct marketing form the
backbone of 'grey' marketing

such as trust, confidence, quality, reliability and service. Relationship marketing is often central ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.