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INTERNATIONAL: Johnson King wins Central European PR brief

MUNICH: Tech PR firm Johnson King has won the Central European PR brief for US-based software firm BakBone. JK's Munich office will oversee the account, co-ordinating activity across Germany, Austria and Switzerland. The brief is to raise BakBone's profile with emphasis on networking ...

ANALYSIS: Microsoft reveals PR strategy for XP. As software giant Microsoft gears up for its biggest product launch in years, marketing director Oliver Roll outlines the company's PR strategy to Chris Scott

the case brought by the US government over Microsoft's alleged attempts to bully its way to monopoly ...

August.One beats rivals to Dell's UK account

. The agency has described the central challenge as one of brand building and 'segmented customer ...

Software may cut 'menial' PR work

's central server, which will be hosted in Europe by Madge.web. Companies subscribe to the firm ... , preventing duplication of releases and photographs, while approvals and amendments are held centrally ...

Ogilvy lands contract as EDS ends agency search

Greenwood, the company's marketing, communications and government affairs director who joined from BT ... , the head of government affairs Greenwood recruited from Sainsbury's, has shelved plans to hire a public ...

Ogilvy lands contract as EDS ends agency search

, communications and government affairs director who joined from BT's international PR office shortly after Steel ... rightful share of voice.' Matthew Trimming, the head of government affairs Greenwood recruited from ...

 

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