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ANALYSIS: Is alcohol the new tobacco? - Alcohol advertisers fear that industry self-regulation may not be enough to ward off tough ad restrictions, writes Matthew Arnold

that the government should consider placing health warnings on alcohol labelling. The Incorporated Society ... the government for inaction on the problems of over-consumption and young people drinking. "The government gets more money than most from excise duties," he said. "Why doesn't it spend some ...

REVIEW: Advertising industry against restrictions on alcohol advertising

The advertising industry has railed against proposals to place restrictions on alcohol advertising similar to those already in place on tobacco advertising. The IPA has slammed proposals, put forward this week by the Government's chief medical officer, as being "way over the top" and stated ...

Alcohol warnings slammed by ISBA

LONDON - The Incorporated Society of British Advertisers (ISBA) has attacked government proposals...A plan for alcohol ads to carry warnings similar to those for tobacco was mooted by the government ... result of excessive drinking. Professor Donaldson said the government is planning talks ... : "This government gets more money than most from excise duties, why doesn't it spend some ...

Czech brewer Budvar beats
Anheuser-Busch 'Bud' ban

an international brand, available in Africa, Europe, Asia and central America. In 1937, Budvar registered ... government of Czechoslovakia collapse in 1989, that Budvar was again exported on a large scale ...

HOTLINE: Yahoo! and FIFA announce first world cup marketing partners

Yahoo! and FIFA, the world governing body of football, have announced that Budweiser and MasterCard International have signed up as the first global marketing partners of FIFAworldcup.com, the official website of the 2002 FIFA World Cup. ...

PRIVATE VIEW: Malcolm Duffy, the joint creative director of Miles Calcraft Briginshaw Duffy

Weiland Film Company Exposure: TV (London, Central, HTV and Meridian) ...

Miller hires The Shop on international brief

The agency has previously worked on Miller's Ibiza promotions, but is now charged with developing activity running across western, central and eastern Europe. The campaign will break in spring 2002 and include public relations, bar and club promotions, and online and viral activity. Work could possibly ...

TV and direct marketing form the
backbone of 'grey' marketing

such as trust, confidence, quality, reliability and service. Relationship marketing is often central ...

Pepsi wins bar on FCB executives

Coca-Cola business -- including the Dasani brand central to the court case, as well as Minute Maid ...

CLOSE-UP: LIVE ISSUE/BUSCH MEDIA - Budweiser brewer has vision for its media buying in the UK. Anheuser-Busch may well prove doubters in the UK wrong, Alasdair Reid says

in negotiating at the highest level with real football's rights holders and governing bodies - over World Cup ...

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