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BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?

. Verdict's research shows that 73% of all Central London tourists said they would visit a department ...

CLOSE-UP: LIVE ISSUE/REGIONAL STEREOTYPING - Caricatures can cause ads to fall flat if they annoy the viewers

-preservation on the part of agencies and advertisers. When regional characters become the central feature of campaigns ...

Government launches ad campaign
to encourage online shopping

LONDON - The government has launched a TV and radio advertising campaign, featuring Birds of a...on the new e-commerce section on the government's consumer website and in leaflets to be sent out to libraries, Citizens' Advice Bureaux and local authorities. Advice from the government's consumer ...

PROFILE: Democratic dressing - Dominic Chambers, Marketing director, Uniqlo

in the UK and former Marks a product that everyone can wear," he says. This idea was central ...

Tesco vows to fight on for discount brands

to lobby the EU and the UK government and Tesco has written in protest to Patricia Hewitt, secretary ...

Government considers splitting Consignia

LONDON - The government is considering a plan to split Consignia, formerly known as the Post Office...figure that could grow as the government prepares to introduce the electronic delivery of state benefits ...

DOES ADVERTISING HAVE A CONSCIENCE?: Agencies themselves are now being urged to take a more ethical approach to working and choosing clients

& Partners Problem: Consumers, faced with confusing messages and government policy on the issue ... from the media and the Government. The campaign grasped on Iceland's relatively small market share ...

Boots kicks off TV campaign

Boots this week kicks off a TV campaign to promote its in-store 'Wellbeing' services, including aromatherapy, massage and health and beauty products. Created by J Walter Thompson, it features a central character, Claire. The first execution, 'positive ageing', shows Claire and her friend Mel in different ...

Digital TV trial to launch in the Midlands

LONDON - The government- and media industry-backed Go Digital project, which is to study reactions...The research aims to help the government and the industry learn about the technical and social implications of switching from analogue TV to digital services. A research consultancy, which is yet to be appointed, will select the 30 homes from the Tamworth, Sutton Coldfield and Lichfield areas near Birmingham ...

THE RIGHT TO GREY GOODS?: Do 'grey imports' devalue brand equity or should retailers be allowed to source and sell goods at the lowest possible price?

. The government certainly does: Stephen Byers, former trade and industry secretary, aggressively backed a ... courts, brand owners are going to have to pray they - and the government - take a more sympathetic ...

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