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REVIEW: Government to enter talks with agencies

The Government will enter talks with agencies about a 3 million marketing push for Travel Line, its project aiming to encourage more people to make use of public transport. COI Communications is co-ordinating the pitch process. - Marketing. ...

DTLR seeks agency for £3m Travel Line effort

The government is to begin talks with advertising agencies about a major marketing push ... , Local Government and the Regions (DTLR). A budget of more than 3m has been set aside for marketing ... pressure group Transport 2000 welcomed the government's decision to invest in Travel Line. "There ...

Tessa Jowell speaks at Tourism Forum

Culture secretary Tessa Jowell has told delegates at the Tourism Forum in London last week, that the tourism industry needs to join forces with the government to take a more co-ordinated and coherent approach to marketing. ...

ABTA in push to increase confidence

by the US travel industry. He called for a co-ordinated approach across trade and government tourism ...

TV and direct marketing form the
backbone of 'grey' marketing

such as trust, confidence, quality, reliability and service. Relationship marketing is often central ...

OPINION: Profile - Spirit of adventure. Robin Wicks, Senior VP, marketing, sales and reservations, Six Continents

and getting them excited about it." The importance of frontline staff is central to Wicks' philosophy ...

Lord Bell beats lobbying claims
as GMB is rapped over ad

profit from the government's plans to privatise our public services. Sir Tim Bell (sic) , Mrs Thatcher ... general PR support, not to lobby the government. The complainant also pointed out that the ad ... or not Lord Bell's company had been employed to lobby the government or to give general PR advice ...

Transport for London backtracks
with new congestion charges pitch

controversy because other agencies were set to pitch for the work before the government agency decided to hand ... will undertake a massive public awareness campaign to promote the new tax, aimed at reducing traffic in central ...

Tourism set for £5m marketing drive

.1m grant provided by the government following the foot-and-mouth crisis. The campaign will also ... will be working with the government organisation COI Communications when agencies pitch for the contract. Key ...

Cape Canaveral commercialism - The Lowbrow Lowdown

is not a role for the federal government. This needs to be a private sector endeavour," NASA administrator ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.