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Advertising and Children

of the subject that is Advertising and Children . Surveying central themes, it identifies many principal ... to the language used in the area of Advertising and Children . In particular, the central terms of child ...

Corporate social responsibility: not whether, but how

Corporate social responsibility (CSR) is not a new idea. It has had widespread support over the last forty years albeit sporadically and with some debate and its central tenet, that business has societal obligations, was familiar to enlightened industrialists of the mid-nineteenth century. However ...

Ageing Population: Impact On The Food And Grocery Industry

, today s thirty and fifty year olds. According to government figures, more than half of the nation ...

A Dot.com Story from Concept to Catastrophe

about the space programme are ringing in Ernst's ears; he tells us after a government e-summit he ...

Brands and the Innovation Imperative

investment in innovation. This is the responsibility of companies rather than government, although ...

Brand New Justice: The Upside of Global Branding First Edition

thinker, Chairman of Earthspeak consultancy and adviser to various government bodies....that are central to 21st century economic thought; radical new thinking on wealth-creation in the developing world ... , government and policy-makers worldwide, and the general public. Postgraduate and MBA courses ... and marketing thinker, Chairman of Earthspeak consultancy and adviser to various government bodies. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.