to remove filtersINTERNATIONAL: French post service hires PR boss
11 Oct 2002 | by PAUL MICHAUD
and higher taxes imposed during the second half of the year. It is widely believed the French government ...
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Adobe hires Gyro for B2B brief
19 Nov 2002 | by Claire Billings,
Gyro's brief is to create a through-the-line campaign to raise the profile of Adobe among large businesses such as financial institutions and government agencies, which have high document-processing needs ... to the document-intensive processes found in financial institutions, government agencies, manufacturing and other ...
Corporate social responsibility: not whether, but how
01 Oct 2002 | by N Craig Smith
Corporate social responsibility (CSR) is not a new idea. It has had widespread support over the last forty years albeit sporadically and with some debate and its central tenet, that business has societal obligations, was familiar to enlightened industrialists of the mid-nineteenth century. However ...
Post Office creates top marcoms role
20 Sep 2002 | by HOLLY WILLIAMS
is expected to play a central role in the revamp. The top marcoms post will oversee a 25-strong comms team ...
Superbrands case studies: Taylor Nelson Sofres
13 Sep 2002
Association. Finally, CVSC Sofres Media (CSM), a joint venture between Taylor Nelson Sofres and CVSC (Central ... information and analysis to telecoms service providers, equipment manufacturers and government regulatory ... , TNS enjoys market leadership in the US and France; significant market share in Central and Eastern ...
Brand Republic shortlisted for AOP interactive awards
13 Sep 2002 | by Staff,
The shortlist was drawn up on September 11 when 20 judges were selected to represent all areas of the online industry, including publishers, advertising agencies, suppliers, government, providers and industry leaders. Alongide BrandRepublic.com, other sites nominated in the same category were ...
STOP PRESS: Lewis PR lands remit for campaign
06 Sep 2002
are planned around issues such as the Government's UK online initiative.
Burson-Marsteller launches ethical practice in wake of Enron and WorldCom scandals
07 Aug 2002 | by Staff,
, and cover Europe, the US, Asia and Latin America. "Once companies address the corporate governance issues ...
Blue Sheep offers combined database to business clients
06 Aug 2002 | by Joe Gill,
region and the database also contains details of local and central government. If you have an opinion ...
Chime senior director Butters to join Burson-Marstellar
29 Jul 2002 | by Jennifer Whitehead,
Butters joins from Harvard PR, which was acquired by Chime two years ago. He had been at the agency for eight years, latterly as a board director, and was responsible for creating Harvard Centro, Harvard's central London spin-off agency. His clients have included Nintendo, Agfa and two of Burson ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
